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A process-based framework of using social media to support innovation process

Author

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  • Wu He

    (Old Dominion University)

  • Feng-Kwei Wang

    (Chinese Culture University)

Abstract

Although many organizations have deployed social media tools to support business activities such as marketing or customer relationship management in the past several years, academic research on using social media for supporting innovation process is very limited. Many organizations find it challenging to effectively integrate social media into organizational innovation practices because social media are primarily complex, informal and episodic. In this research, we would like to explore how various organizational factors can contribute to social media use for supporting innovation process. We conducted a case study of two particular cases, one with an e-learning service unit at a public university and another with a large hotel chain company. Based on the findings of this case study, we proposed a process-based framework that could help organizations use social media to support innovation process. This case study also identified situational factors that could affect the use of social media for closed innovation and open innovation respectively. In addition, some useful guidelines and proven practices are revealed from this case study.

Suggested Citation

  • Wu He & Feng-Kwei Wang, 2016. "A process-based framework of using social media to support innovation process," Information Technology and Management, Springer, vol. 17(3), pages 263-277, September.
    • Handle: RePEc:spr:infotm:v:17:y:2016:i:3:d:10.1007_s10799-015-0236-2
    DOI: 10.1007/s10799-015-0236-2
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    Cited by:

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    2. Muninger, Marie-Isabelle & Mahr, Dominik & Hammedi, Wafa, 2022. "Social media use: A review of innovation management practices," Journal of Business Research, Elsevier, vol. 143(C), pages 140-156.
    3. Yasir Rashid, Muhammad Zeeshan, 2018. "Customer Attitude towards Online Ads of Smartphone Brands: A Netnographic Analysis of User Generated Comments on YouTube," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 5(2), pages 40-64, October.
    4. Enrique Acebo & José‐Ángel Miguel‐Dávila & Mariano Nieto, 2021. "External stakeholder engagement: Complementary and substitutive effects on firms' eco‐innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2671-2687, July.
    5. Torres de Oliveira, Rui & Indulska, Marta & Steen, John & Verreynne, Martie-Louise, 2020. "Towards a framework for innovation in retailing through social media," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    6. Pan Wang & Sohail Chaudhry & Li Da Xu, 2016. "Introduction: Advances in e-business engineering and management," Information Technology and Management, Springer, vol. 17(3), pages 199-201, September.

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