Strategy and Communication for Innovation
Editor
- Nicole Pfeffermann(ISEIC Consulting UG)Tim Minshall(University of Cambridge)Letizia Mortara(University of Cambridge)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), 2013. "Strategy and Communication for Innovation," Springer Books, Springer, edition 2, number 978-3-642-41479-4, February.
Handle: RePEc:spr:sprbok:978-3-642-41479-4
DOI: 10.1007/978-3-642-41479-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Martin J. Eppler & Friederike Hoffmann, 2013. "Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 3-14, Springer.
- Wim Vanhaverbeke & Nadine Roijakkers, 2013. "Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 15-25, Springer.
- Kathrin Moeslein, 2013. "Open Innovation: Strategic Options, Actors, Tools and Tensions," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 27-40, Springer.
- Simon J. Ford & Simone Ferriani & David R. Probert, 2013. "Overcoming the Innovation Barrier: A Search-Selection Model of Breakthrough Innovation in Large Firms," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 41-61, Springer.
- Giordano Koch & Maximilian Rapp & Niclas Kröger, 2013. "Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 63-83, Springer.
- Thomas Crispeels & Radu Huculeci & Jurgen Willems & Ilse Scheerlinck, 2013. "Strategic and Innovation Networks in the Flanders Biotechnology Industry," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 85-99, Springer.
- Michael Hülsmann & Meike Tilebein & Philip Cordes & Vera Stolarski, 2013. "Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 101-115, Springer.
- Bettina Blasini & Rani J. Dang & Tim Minshall & Letizia Mortara, 2013. "The Role of Communicators in Innovation Clusters," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 119-137, Springer.
- Manfred Bruhn & Grit Mareike Ahlers, 2013. "Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 139-160, Springer.
- Fee Steinhoff & Volker Trommsdorff, 2013. "Innovation Marketing: An Introduction," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 161-172, Springer.
- Tim Mazzarol, 2013. "The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 173-193, Springer.
- Claudia Mast, 2013. "Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 195-204, Springer.
- Nicole Pfeffermann, 2013. "The Scent of Innovation: Towards an Integrated Management Framework for Innovation Communication," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 205-224, Springer.
- Alan Belasen & Rosalyn Rufer, 2013. "Innovation Communication and Inter-Functional Collaboration: A View from the Competing Values Framework for Corporate Communication," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 227-240, Springer.
- Nicole Pfeffermann, 2013. "Innovation Communication as an Integrative Management Capability in Digital Innovation Ecosystems," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 241-269, Springer.
- Thomas O’Toole & Mary T. Holden, 2013. "A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 271-291, Springer.
- Eric Viardot, 2013. "Achieving Market Leadership with Collaborative Innovation: The Case of Technology-Driven Companies," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 293-313, Springer.
- Sherry Devereaux Ferguson, 2013. "Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 315-328, Springer.
- Eduardo Rodriguez-Montemayor, 2013. "Communicating for Innovation: The “Social” Enterprise and the Translation of Novel Ideas," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 329-345, Springer.
- Jørn Bang Andersen, 2013. "There is Something Forgotten About the Customer in the State of Denmark’s Finance: The Tale of Danske Bank’s Misaligned Innovation and Communication Strategy," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 347-365, Springer.
- Ulrich Eberl, 2013. "A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 369-380, Springer.
- Fee Steinhoff & Henning Breuer, 2013. "User-Centered Radical Innovation at Telekom Innovation Laboratories: Tools and Methods to Generate New Propositions for Mobile Payment," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 381-395, Springer.
- Sabine Patsch & Ansgar Zerfass, 2013. "Co-Innovation and Communication: The Case of SAP’s Global Co-Innovation Lab Network," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 397-414, Springer.
- Madeleine Kröper & Volker Bilgram & Ramona Wehlig, 2013. "Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 415-426, Springer.
- Tim Kastelle & Ralph Ohr, 2013. "The Role of Social Media for Innovation," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 427-436, Springer.
- Phillip A. Cartwright & Gareth Dylan Smith, 2013. "Innovation and Value in Networks for Emerging Musicians," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 437-449, Springer.
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