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Innovation and Value in Networks for Emerging Musicians

In: Strategy and Communication for Innovation

Author

Listed:
  • Phillip A. Cartwright

    (ESG Management School Paris)

  • Gareth Dylan Smith

    (The Institute of Contemporary Music Performance Foundation House)

Abstract

This chapter considers innovating on networks as they pertain to marketing, promoting and selling independent music. The focus is on emerging musicians, although without loss of generality. That is, it is believed that the proposed framework and application is applicable across the entertainment sector and beyond. Following the Introduction, Section II of the chapter sets forth key concepts including a seven-point business process. The authors’ understanding of network is described and the concept of value is introduced. Section III places the primary focus on “orchestration” defined in terms of efforts to achieve success by finding and managing creative combinations for value. Section IV of the chapter elaborates on the artist’s touch points and value in the context of orchestration. Section V offers a summary and conclusions.

Suggested Citation

  • Phillip A. Cartwright & Gareth Dylan Smith, 2013. "Innovation and Value in Networks for Emerging Musicians," Springer Books, in: Nicole Pfeffermann & Tim Minshall & Letizia Mortara (ed.), Strategy and Communication for Innovation, edition 2, chapter 0, pages 437-449, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-41479-4_26
    DOI: 10.1007/978-3-642-41479-4_26
    as

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