IDEAS home Printed from https://ideas.repec.org/a/sae/fbbsrw/v7y2018i2p126-134.html
   My bibliography  Save this article

A Comparison of Psychological and Socio-economic Factors Affecting Individual User’s Social Media Behaviour

Author

Listed:
  • Ravneet Singh Bhandari
  • Ajay Bansal

Abstract

Companies and business managers know about social media as a phenomenon and its power as a business tool. In various earlier researches many viewpoints, theories and models on online behaviour of individual consumers have been put across and build upon from time to time. However, keeping in mind the exponential growth in digital transactions in India, the digital platform managers of various companies are still data hungry and want data analytics to be done to understand various parameters affecting consumer black box. The focus of this study is on comparison of the psychological and socio-economic factors which affect the behaviour of individual user on social media. A model is proposed here by integrating psychological factors, social media behaviour elements and economic factors, and efforts to predict the impact for the social media usage are made. This research contributes by broadening the paradigm of various learning theories and predicts the online social media usage attitude development factors. This study in particular presents a different point of view about online social media behaviour by examining the effect of psychological and socio-economic elements and the moderating role of individual characteristics. It is an attempt by authors to empirically integrate and understand empirically, and draw a comparison between the impact of psychological and socio-economic factors that influence the consumers’ social media behaviour elements depending on their ability to affect the consumer’s attitude.

Suggested Citation

  • Ravneet Singh Bhandari & Ajay Bansal, 2018. "A Comparison of Psychological and Socio-economic Factors Affecting Individual User’s Social Media Behaviour," FIIB Business Review, , vol. 7(2), pages 126-134, June.
    • Handle: RePEc:sae:fbbsrw:v:7:y:2018:i:2:p:126-134
    DOI: 10.1177/2319714518789759
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2319714518789759
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2319714518789759?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sinan Aral & Chrysanthos Dellarocas & David Godes, 2013. "Introduction to the Special Issue ---Social Media and Business Transformation: A Framework for Research," Information Systems Research, INFORMS, vol. 24(1), pages 3-13, March.
    2. Anonymous, 2013. "Introduction to the Issue," Journal of Wine Economics, Cambridge University Press, vol. 8(2), pages 129-130, November.
    3. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    4. Khim-Yong Goh & Cheng-Suang Heng & Zhijie Lin, 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research, INFORMS, vol. 24(1), pages 88-107, March.
    5. Bjørn Asheim & Lars Coenen & Jan Vang, 2007. "Face-to-Face, Buzz, and Knowledge Bases: Sociospatial Implications for Learning, Innovation, and Innovation Policy," Environment and Planning C, , vol. 25(5), pages 655-670, October.
    6. Anonymous, 2013. "Introduction to the Issue," Journal of Wine Economics, Cambridge University Press, vol. 8(3), pages 243-243, December.
    7. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    8. World Bank, 2012. "World Development Report 2012 [Rapport sur le développement dans le monde 2012]," World Bank Publications - Books, The World Bank Group, number 4391, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Garima Gupta & Aastha Verma Vohra, 2019. "Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits," FIIB Business Review, , vol. 8(2), pages 161-171, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tajvidi, Mina & Richard, Marie-Odile & Wang, YiChuan & Hajli, Nick, 2020. "Brand co-creation through social commerce information sharing: The role of social media," Journal of Business Research, Elsevier, vol. 121(C), pages 476-486.
    2. Ashish K. Rathore & Arpan K. Kar & P. Vigneswara Ilavarasan, 2017. "Social Media Analytics: Literature Review and Directions for Future Research," Decision Analysis, INFORMS, vol. 14(4), pages 229-249, December.
    3. Wu He & Feng-Kwei Wang, 2016. "A process-based framework of using social media to support innovation process," Information Technology and Management, Springer, vol. 17(3), pages 263-277, September.
    4. Neirotti, Paolo & Raguseo, Elisabetta & Paolucci, Emilio, 2016. "Are customers’ reviews creating value in the hospitality industry? Exploring the moderating effects of market positioning," International Journal of Information Management, Elsevier, vol. 36(6), pages 1133-1143.
    5. Lin, Xiaolin & Kishore, Rajiv, 2021. "Social media-enabled healthcare: A conceptual model of social media affordances, online social support, and health behaviors and outcomes," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    6. Torres de Oliveira, Rui & Indulska, Marta & Steen, John & Verreynne, Martie-Louise, 2020. "Towards a framework for innovation in retailing through social media," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    7. Bertschek, Irene & Kesler, Reinhold, 2022. "Let the user speak: Is feedback on Facebook a source of firms’ innovation?," Information Economics and Policy, Elsevier, vol. 60(C).
    8. Vasile-Daniel Păvăloaia & Elena-Mădălina Teodor & Doina Fotache & Magdalena Danileţ, 2019. "Opinion Mining on Social Media Data: Sentiment Analysis of User Preferences," Sustainability, MDPI, vol. 11(16), pages 1-21, August.
    9. Natalia Levina & Manuel Arriaga, 2014. "Distinction and Status Production on User-Generated Content Platforms: Using Bourdieu’s Theory of Cultural Production to Understand Social Dynamics in Online Fields," Information Systems Research, INFORMS, vol. 25(3), pages 468-488, September.
    10. Chung, Alexander Q.H. & Andreev, Pavel & Benyoucef, Morad & Duane, Aidan & O’Reilly, Philip, 2017. "Managing an organisation’s social media presence: An empirical stages of growth model," International Journal of Information Management, Elsevier, vol. 37(1), pages 1405-1417.
    11. Nigam, Nirjhar & Benetti, Cristiane & Johan, Sofia A., 2020. "Digital start-up access to venture capital financing: What signals quality?," Emerging Markets Review, Elsevier, vol. 45(C).
    12. Braojos-Gomez, Jessica & Benitez-Amado, Jose & Javier Llorens-Montes, F., 2015. "How do small firms learn to develop a social media competence?," International Journal of Information Management, Elsevier, vol. 35(4), pages 443-458.
    13. Chung, Alexander Q.H. & Andreev, Pavel & Benyoucef, Morad & Duane, Aidan & O’Reilly, Philip, 2018. "Where the shoe pinches: Realizing dominant problems as an organizational social media business profile evolves," International Journal of Information Management, Elsevier, vol. 41(C), pages 33-49.
    14. Delalić, Elma & Turulja, Lejla & Bajgorić, Nijaz, 2019. "Social Media in the Workplace: To Allow It or Not to Allow It?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 449-458, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    15. Muhammed Kursad Ozlen, 2021. "Managers’ Attitude and Organizational Culture for Social Media Use in Supply Chain Efficiency and Responsiveness," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 20(3), pages 477-493, September.
    16. Mirela KOCI, 2017. "Stress Analysis of Composite Materials Used for Yacht Production Through Solid Work Simulation," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 3, September.
    17. Mochen Yang & Yuqing Ren & Gediminas Adomavicius, 2019. "Understanding User-Generated Content and Customer Engagement on Facebook Business Pages," Information Systems Research, INFORMS, vol. 30(3), pages 839-855, September.
    18. Rosati, Pierangelo & Deeney, Peter & Cummins, Mark & van der Werff, Lisa & Lynn, Theo, 2019. "Social media and stock price reaction to data breach announcements: Evidence from US listed companies," Research in International Business and Finance, Elsevier, vol. 47(C), pages 458-469.
    19. Emanuela Jurietti & Andreina Mandelli & Morana Fudurić, 2017. "How do virtual corporate social responsibility dialogs generate value? A case study of The Unilever Sustainable Living Lab," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 357-367, September.
    20. Dong, Xueyan & Wang, Tienan, 2018. "Social tie formation in Chinese online social commerce: The role of IT affordances," International Journal of Information Management, Elsevier, vol. 42(C), pages 49-64.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:fbbsrw:v:7:y:2018:i:2:p:126-134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.