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Nutzung von Social Media Plattformen durch Schweizer KMU - Eigene Profile und erzielte Reichweiten

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  • Beier, Michael
  • Früh, Sebastian

Abstract

Dieser Forschungsbericht beschreibt die Nutzung von Social Media Plattformen (Facebook, Twitter, Instagram, LinkedIn, XING, YouTube) durch kleine und mittelgroße Unternehmen (KMU) in der Schweiz. Dazu wurden Zahlen zu eigenen Profilen (Social Media Adoption) und genererierten Reichweiten (Follower-Zahlen) aus einem repräsentativen Sample an KMU (N=976) in der Schweiz erhoben und ausgewertet.

Suggested Citation

  • Beier, Michael & Früh, Sebastian, 2020. "Nutzung von Social Media Plattformen durch Schweizer KMU - Eigene Profile und erzielte Reichweiten," EconStor Research Reports 224773, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esrepo:224773
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    References listed on IDEAS

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    Keywords

    Social Media; KMU; Social Media Adoption; Social Media Reichweite; Anzahl Follower;
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