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Adoption of new information technologies in rural small businesses


  • Premkumar, G.
  • Roberts, Margaret


The media discussion on 'information superhighway', 'Internet' and 'national information infrastructure (NII)' has highlighted the potential of information technology in modern society. The changes in information and communication technologies provide both opportunities and threats to small businesses located in rural communities. The objective of this study is to identify the state of use of various communications technologies and the factors that influence the adoption of these technologies in small businesses located in rural communities in the US. A research model is postulated that contains 10 independent variables under three broad categories -- innovation, organizational and environmental characteristics. The dependent variable, adoption of information and communication technologies, is measured as the degree of adoption of four modern communication technologies by the organization. Data from 78 organizations were collected using a structured interview process. The results of data analysis using discriminant analysis indicate that relative advantage, top management support, organizational size, external pressure and competitive pressure are important determinants of adoption.

Suggested Citation

  • Premkumar, G. & Roberts, Margaret, 1999. "Adoption of new information technologies in rural small businesses," Omega, Elsevier, vol. 27(4), pages 467-484, August.
  • Handle: RePEc:eee:jomega:v:27:y:1999:i:4:p:467-484

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    References listed on IDEAS

    1. E. Burton Swanson, 1994. "Information Systems Innovation Among Organizations," Management Science, INFORMS, pages 1069-1092.
    2. Randolph B. Cooper & Robert W. Zmud, 1990. "Information Technology Implementation Research: A Technological Diffusion Approach," Management Science, INFORMS, pages 123-139.
    3. Robert W. Zmud, 1984. "An Examination of "Push-Pull" Theory Applied to Process Innovation in Knowledge Work," Management Science, INFORMS, pages 727-738.
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    Cited by:

    1. Juan M. Gallego & Luis H. Gutiérrez & Sang H. Lee, 2015. "A firm-level analysis of ICT adoption in an emerging economy: evidence from the Colombian manufacturing industries," Industrial and Corporate Change, Oxford University Press, pages 191-221.
    2. Bilali Jidda, 2014. "Assessment of the Technical Preparedness of County Governments of Kenya in the Adoption of E-Procurement: A Case of Garissa County," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(7), pages 489-504, July.
    3. Mohammad Alamgir Hossain & Mohammed Quaddus & Nazrul Islam, 2016. "Developing and validating a model explaining the assimilation process of RFID: An empirical study," Information Systems Frontiers, Springer, pages 645-663.
    4. Alam, Syed Shah & Nik Hashim, Nik Hazrul & Rashid, Mamunur & Omar, Nor Asiah & Ahsan, Nilufar & Ismail, Md Daud, 2014. "Small-scale households renewable energy usage intention: Theoretical development and empirical settings," Renewable Energy, Elsevier, pages 255-263.
    5. repec:spr:infosf:v:17:y:2015:i:1:d:10.1007_s10796-014-9503-8 is not listed on IDEAS
    6. repec:spr:infosf:v:17:y:2015:i:5:d:10.1007_s10796-013-9482-1 is not listed on IDEAS
    7. BEN YOUSSEF, Adel & METHAMEM, Raouchen & M'HENNI, Hatem, 2009. "Disparités régionales et diffusion des TIC en Tunisie
      [Regional disparities and ICTs diffusion in Tunisia]
      ," MPRA Paper 17938, University Library of Munich, Germany, revised 2009.
    8. Wu, Ing-Long & Chen, Jian-Liang, 2014. "A stage-based diffusion of IT innovation and the BSC performance impact: A moderator of technology–organization–environment," Technological Forecasting and Social Change, Elsevier, pages 76-90.
    9. repec:hur:ijaraf:v:5:y:2015:i:1:p:161-170 is not listed on IDEAS
    10. Berranger, Pascale de, 2002. "The adoption of e-business technology by SMEs," Research Memorandum 033, Maastricht University, Maastricht Economic Research Institute on Innovation and Technology (MERIT).
    11. Mohnen, Pierre & Roller, Lars-Hendrik, 2005. "Complementarities in innovation policy," European Economic Review, Elsevier, pages 1431-1450.
    12. Francesca Maria Cesaroni & Domenico Consoli, 2015. "ICT e piccole imprese. Il Cubo della Predisposizione Tecnologica Aziendale," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2015(1), pages 73-100.
    13. Rand H. Al-Dmour & Steve Love, 2015. "Determinants of the implementation of HRIS applications in business organisations in Jordan," International Journal of Human Resources Development and Management, Inderscience Enterprises Ltd, pages 69-96.
    14. Dale Young & John Benamati, 2004. "A Cross-industry Analysis of Large Firm Transactional Public Web Sites," American Journal of Business, Emerald Group Publishing, vol. 19(1), pages 37-46.
    15. Taylor, W.A. & Wright, G.H., 2006. "The contribution of measurement and information infrastructure to TQM success," Omega, Elsevier, vol. 34(4), pages 372-384, August.
    16. Kurnia, Sherah & Choudrie, Jyoti & Mahbubur, Rahim Md & Alzougool, Basil, 2015. "E-commerce technology adoption: A Malaysian grocery SME retail sector study," Journal of Business Research, Elsevier, vol. 68(9), pages 1906-1918.
    17. Nilashi, Mehrbakhsh & Ahmadi, Hossein & Ahani, Ali & Ravangard, Ramin & Ibrahim, Othman bin, 2016. "Determining the importance of Hospital Information System adoption factors using Fuzzy Analytic Network Process (ANP)," Technological Forecasting and Social Change, Elsevier, pages 244-264.
    18. repec:eee:touman:v:53:y:2016:i:c:p:163-172 is not listed on IDEAS
    19. Naruemon Choochinprakarn, 2015. "Strategic Uses of Electronic Commerce for Thai Travel Small and Medium Enterprises (SMEs)," Proceedings of Business and Management Conferences 2303915, International Institute of Social and Economic Sciences.
    20. Sang Lee & Jinhan Kim & Yeonog Choi & Sang-Gun Lee, 2009. "Effects of IT knowledge and media selection on operational performance of small firms," Small Business Economics, Springer, pages 241-257.
    21. Wu He & Feng-Kwei Wang, 2016. "A process-based framework of using social media to support innovation process," Information Technology and Management, Springer, vol. 17(3), pages 263-277, September.
    22. Qi Deng & Shaobo Ji, 2015. "Organizational Green IT Adoption: Concept and Evidence," Sustainability, MDPI, Open Access Journal, vol. 7(12), pages 1-19, December.
    23. repec:gam:jsusta:v:7:y:2015:i:12:p:16737-16755:d:60842 is not listed on IDEAS
    24. repec:eee:touman:v:52:y:2016:i:c:p:327-339 is not listed on IDEAS


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