IDEAS home Printed from https://ideas.repec.org/a/mup/actaun/actaun_2018066051249.html
   My bibliography  Save this article

The Effect of Price Increases on Fresh Meat Consumption in Turkey

Author

Listed:
  • Bekir Demirtas

    (Department of Agricultural Economics, Faculty of Agriculture, Mustafa Kemal University, Hatay, Turkey)

Abstract

The rapid increase of the red meat price in Turkey in the recent years negatively affects its consumption. Consumers are seeking to compensate for the need for animal protein with cheaper substitution products. In this study, the effects of consumer attitudes, product prices and some other variables on the factors affecting consumption of fresh red meat are examined. A 58-item questionnaire measuring Behavior and Behavioral Intention was applied to 455 consumers in the Eastern Mediterranean Region of Turkey based on the Theory of Planned Behavior. In the study, participants' consumption of fresh red meat and white meat was examined together. In the analysis of the data, correlation, independent samples' t-test and One Way Anova was used together with Path Analysis which is a Structural Equation Model technique. Price increases have a negative impact on fresh meat consumption and the effect on consumption of red meat is much higher. The Structural Model explains 80 % of the Behavioral Intention variance and 87 % of the Behavioral variance. In consumers' Behavior and Behavioral Intention in meat consumption Attitude, Perceived Behavioral Control and Price variable have a significant influence, while the effect of Subjective Norms on a lower level. Socioeconomic and demographic variables cause significant differences in fresh meat consumption. Reducing the increases in input prices, which is the most important source of the increase in red meat prices in Turkey, in the short and medium terms, and supporting the supply increases by sustaining its implementation in the medium and long terms should be adopted as basic policies.

Suggested Citation

  • Bekir Demirtas, 2018. "The Effect of Price Increases on Fresh Meat Consumption in Turkey," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(5), pages 1249-1259.
  • Handle: RePEc:mup:actaun:actaun_2018066051249
    DOI: 10.11118/actaun201866051249
    as

    Download full text from publisher

    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201866051249.html
    Download Restriction: free of charge

    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201866051249.pdf
    Download Restriction: free of charge

    File URL: https://libkey.io/10.11118/actaun201866051249?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Vermeir, Iris & Verbeke, Wim, 2008. "Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values," Ecological Economics, Elsevier, vol. 64(3), pages 542-553, January.
    2. Delgado, Christopher L. & Rosegrant, Mark W. & Steinfeld, Henning & Ehui, Simeon K. & Courbois, Claude, 1999. "Livestock to 2020: the next food revolution," 2020 vision briefs 61, International Food Policy Research Institute (IFPRI).
    3. Wang, Ji-Min & Zhou, Zhang-Yue & Cox, Rodney J., 2005. "Animal Product Consumption Trends in China," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 13.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Lusk, Jayson L. & Roosen, Jutta & Shogren, Jason (ed.), 2011. "The Oxford Handbook of the Economics of Food Consumption and Policy," OUP Catalogue, Oxford University Press, number 9780199569441.
    6. Adam Drewnowski & Nicole Darmon, 2005. "Food choices and diet costs: an economic analysis," Post-Print hal-03759740, HAL.
    7. Goksel Armagan & Cuma Akbay, 2008. "An econometric analysis of urban households' animal products consumption in Turkey," Applied Economics, Taylor & Francis Journals, vol. 40(15), pages 2029-2036.
    8. Blaylock, James & Smallwood, David & Kassel, Kathleen & Variyam, Jay & Aldrich, Lorna, 1999. "Economics, food choices, and nutrition," Food Policy, Elsevier, vol. 24(2-3), pages 269-286, May.
    9. Cuma Akbay & Ismet Boz & Wen S. Chern, 2007. "Household food consumption in Turkey," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 34(2), pages 209-231, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ehsani, Afsaneh & Jaghdani, Tinoush Jamali & Götz, Linde, 2022. "Red Meat Consumption as a Benchmark for Food Security During Crises: Case Study of Meat Crisis and Covid-19 Pandemic in Iran," 62nd Annual Conference, Stuttgart, Germany, September 7-9, 2022 329614, German Association of Agricultural Economists (GEWISOLA).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andreas Falke & Nadine Schröder & Claudia Hofmann, 2022. "The influence of values in sustainable consumption among millennials," Journal of Business Economics, Springer, vol. 92(6), pages 899-928, August.
    2. Farida Saleem & Ahmad Adeel & Rizwan Ali & Shabir Hyder, 2018. "Intentions to adopt ecopreneurship: moderating role of collectivism and altruism," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(2), pages 517-537, December.
    3. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    4. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
    5. Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
    6. Ragna Nilssen & Geoff Bick & Russell Abratt, 2019. "Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector," Journal of Brand Management, Palgrave Macmillan, vol. 26(1), pages 71-83, January.
    7. Thapa Karki, Shova & Hubacek, Klaus, 2015. "Developing a conceptual framework for the attitude–intention–behaviour links driving illegal resource extraction in Bardia National Park, Nepal," Ecological Economics, Elsevier, vol. 117(C), pages 129-139.
    8. Paolo Antonetti & Stan Maklan, 2014. "Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices," Journal of Business Ethics, Springer, vol. 124(1), pages 117-134, September.
    9. Maya N. Clark-Cutaia & Mary Ann Sevick & Jennifer Thurheimer-Cacciotti & Leslie A. Hoffman & Linda Snetselaar & Lora E. Burke & Susan L. Zickmund, 2019. "Perceived Barriers to Adherence to Hemodialysis Dietary Recommendations," Clinical Nursing Research, , vol. 28(8), pages 1009-1029, November.
    10. Gina Ionela Butnaru & Valentin Niţă & Cristiana Melinte & Alexandru Anichiti & Geanina Brînză, 2022. "The Nexus between Sustainable Behaviour of Tourists from Generation Z and the Factors That Influence the Protection of Environmental Quality," Sustainability, MDPI, vol. 14(19), pages 1-17, September.
    11. Barbarossa, Camilla & De Pelsmacker, Patrick & Moons, Ingrid, 2017. "Personal Values, Green Self-identity and Electric Car Adoption," Ecological Economics, Elsevier, vol. 140(C), pages 190-200.
    12. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Sylwia Flaszewska, 2021. "From Words to Deeds: The Impact of Pro-Environmental Self-Identity on Green Energy Purchase Intention," Energies, MDPI, vol. 14(18), pages 1-17, September.
    13. Alina Weber & Alexander Georg Büssing & Raphael Jarzyna & Florian Fiebelkorn, 2020. "Do German Student Biology Teachers Intend to Eat Sustainably? Extending the Theory of Planned Behavior with Nature Relatedness and Environmental Concern," Sustainability, MDPI, vol. 12(12), pages 1-19, June.
    14. Litvine, Dorian & Gazull, Laurent & Dabat, Marie-Hélène, 2014. "Assessing the potential demand for biofuel by combining Economics and Psychology: A focus on proximity applied to Jatropha oil in Africa," Ecological Economics, Elsevier, vol. 100(C), pages 85-95.
    15. Chad M. Baum, 2013. "The Missing Link between Research and Reality: the significance of the relationship between retail format and organic food consumption," Jena Economics Research Papers 2013-049, Friedrich-Schiller-University Jena.
    16. Hye Jung Jung & Kyung Wha Oh, 2019. "Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea," Sustainability, MDPI, vol. 11(19), pages 1-19, September.
    17. Jaejin Lee & Jihye Kim, 2016. "The Effect of Consumer Characteristics on the Cause-Related Marketing Campaign: The Role of Personal Life Values," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(9), pages 1-82, August.
    18. Fagang Hu & Shufen Zhang & Yaliu Yang & Kun Wang, 2023. "Analysis of Consumers’ Green Consumption Behavior against the Background of “Carbon Peak, Carbon Neutrality”—Based on Survey Data from Anhui Province," Sustainability, MDPI, vol. 15(16), pages 1-19, August.
    19. Frommeyer, Britta & Wagner, Elisa & Hossiep, C. Richard & Schewe, Gerhard, 2022. "The utility of intention as a proxy for sustainable buying behavior – A necessary condition analysis," Journal of Business Research, Elsevier, vol. 143(C), pages 201-213.
    20. Aistė Čapienė & Aušra Rūtelionė & Krzysztof Krukowski, 2022. "Engaging in Sustainable Consumption: Exploring the Influence of Environmental Attitudes, Values, Personal Norms, and Perceived Responsibility," Sustainability, MDPI, vol. 14(16), pages 1-22, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mup:actaun:actaun_2018066051249. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://mendelu.cz/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.