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Intentions to adopt ecopreneurship: moderating role of collectivism and altruism

Author

Listed:
  • Farida Saleem

    (University of Lahore, Pakistan)

  • Ahmad Adeel

    (University of Lahore, Pakistan)

  • Rizwan Ali

    (University of Lahore, Pakistan)

  • Shabir Hyder

    (COMSATS University Islamabad, Pakistan)

Abstract

There is need to understand the importance of sustainability of economies by the students especially undergoing business education and look for avenues that provide support to sustainability, in which ecopreneurship is one. The current study examines the intentions to adopt ecopreneurship while extending theory of planned behavior model by including the dual moderating role of collectivism and altruism while taking developing country context as field of analysis. Data were collected from students of two universities located in a rural district and student participants of entrepreneurship training workshop. Results show that ecopreneurship is mainly driven by subjective norms and self-efficacy while attitude towards ecopreneurship become significant in presence of collectivism and altruism not otherwise. Similarly, the dual moderating role of collectivism and altruism has been identified by the significance of three-way interactions for attitude, subjective norms and self-efficacy with collectivism and altruism respectively.

Suggested Citation

  • Farida Saleem & Ahmad Adeel & Rizwan Ali & Shabir Hyder, 2018. "Intentions to adopt ecopreneurship: moderating role of collectivism and altruism," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(2), pages 517-537, December.
    • Handle: RePEc:ssi:jouesi:v:6:y:2018:i:2:p:517-537
    DOI: 10.9770/jesi.2018.6.2(4)
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    References listed on IDEAS

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    Cited by:

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    More about this item

    Keywords

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    JEL classification:

    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

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