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Intentions to adopt ecopreneurship: moderating role of collectivism and altruism

Author

Listed:
  • Farida Saleem

    (University of Lahore)

  • Ahmad Adeel

    (University of Lahore)

  • Rizwan Ali

    (University of Lahore)

  • Shabir Hyder

    (COMSATS University Islamabad)

Abstract

There is a need to understand the importance of sustainability of economies by the students especially undergoing business education and look for avenues that provide support to sustainability, in which ecopreneurship is one. The current study examines the intentions to adopt ecopreneurship while extending the theory of planned behavior model by including the dual moderating role of collectivism and altruism while taking developing country context as a field of analysis. Data were collected from students of two universities located in a rural district and student participants of entrepreneurship training workshop. Results show that ecopreneurship is mainly driven by subjective norms and self-efficacy while attitude towards ecopreneurship become significant in presence of collectivism and altruism not otherwise. Similarly, the dual moderating role of collectivism and altruism has been identified by the significance of three-way interactions for attitude, subjective norms and self-efficacy with collectivism and altruism respectively.

Suggested Citation

  • Farida Saleem & Ahmad Adeel & Rizwan Ali & Shabir Hyder, 2018. "Intentions to adopt ecopreneurship: moderating role of collectivism and altruism," Post-Print hal-02342836, HAL.
    • Handle: RePEc:hal:journl:hal-02342836
    DOI: 10.9770/jesi.2018.6.2(4)
    Note: View the original document on HAL open archive server: https://hal.science/hal-02342836
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    References listed on IDEAS

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    Cited by:

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    2. Nosheena Yasir & Muhammad Babar & Hafiz Shakir Mehmood & Ruyu Xie & Guanke Guo, 2023. "The Environmental Values Play a Role in the Development of Green Entrepreneurship to Achieve Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 15(8), pages 1-27, April.
    3. Farida Saleem, 2021. "Antecedents of the Green Behavioral Intentions of Hotel Guests: A Developing Country Perspective," Sustainability, MDPI, vol. 13(8), pages 1-15, April.
    4. Huatao Peng & Bingbing Li & Chen Zhou & Bert M. Sadowski, 2021. "How Does the Appeal of Environmental Values Influence Sustainable Entrepreneurial Intention?," IJERPH, MDPI, vol. 18(3), pages 1-25, January.

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    Keywords

    Sustainability; Ecopreneurship; Collectivism; Altruism; Theory of Planned Behavior;
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