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Business-to-business carsharing: evidence from Britain of factors associated with employer-based carsharing membership and its impacts

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  • Matthew Clark

  • Kate Gifford

  • Jillian Anable

  • Scott Le Vine

Abstract

Carsharing organizations (known as car clubs in Britain) are today evolving in new ways. One noteworthy development is the growth of the business-to-business (B2B) market, which is motivated in part by operators’ desire to smooth the temporal profile of overall carsharing demand and thereby increase aggregate fleet-utilization rates. In contrast to the widely-studied business-to-consumer (B2C) market, however, comparatively little is known about the B2B segment. This study fills this gap by drawing on a national survey of both Britain’s B2B carsharing members (n = 682) and employers’ corporate travel administrators that oversee an organization’s B2B carsharing membership (n = 127). Analytical methods included both descriptive statistics and multivariate regression techniques. We find that two-thirds (68 %) of B2B members use carsharing for their usual business travel, and that half (51 %) of them previously used their own car for such travel. Approximately one in seven (15 %) respondents indicated that their carsharing membership through their employer has changed their travel habits by allowing them to commute to work less often by private car, as they do not require their own personal car for work-related travel during their workday. It appears that car use for (non-commuting) business purposes may increase, however. This paper concludes with a discussion of open questions that are suggested to motivate the future research agenda. Copyright Springer Science+Business Media New York 2015

Suggested Citation

  • Matthew Clark & Kate Gifford & Jillian Anable & Scott Le Vine, 2015. "Business-to-business carsharing: evidence from Britain of factors associated with employer-based carsharing membership and its impacts," Transportation, Springer, vol. 42(3), pages 471-495, May.
    • Handle: RePEc:kap:transp:v:42:y:2015:i:3:p:471-495
    DOI: 10.1007/s11116-015-9609-y
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    References listed on IDEAS

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    1. Alfred Benedikt Brendel & Sascha Lichtenberg & Stefan Morana & Christoph Prinz & Boris M. Hillmann, 2022. "Designing a Crowd-Based Relocation System—The Case of Car-Sharing," Sustainability, MDPI, vol. 14(12), pages 1-28, June.
    2. repec:cdl:itsdav:qt2w16b8bf is not listed on IDEAS
    3. repec:cdl:itsrrp:qt8042k3d7 is not listed on IDEAS
    4. repec:cdl:itsrrp:qt0gz5t8sw is not listed on IDEAS
    5. repec:cdl:itsdav:qt1kq5d07p is not listed on IDEAS
    6. Rüdiger Hahn & Felix Ostertag & Adrian Lehr & Marion Büttgen & Sabine Benoit, 2020. "“I like it, but I don't use it”: Impact of carsharing business models on usage intentions in the sharing economy," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1404-1418, March.

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