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The influence of demand factors on dynamic competitive pricing strategy: An empirical study

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  • Abhik Roy
  • Jagmohan Raju

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  • Abhik Roy & Jagmohan Raju, 2011. "The influence of demand factors on dynamic competitive pricing strategy: An empirical study," Marketing Letters, Springer, vol. 22(3), pages 259-281, September.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:3:p:259-281
    DOI: 10.1007/s11002-010-9124-z
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