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What you see may not be what you get: Asking consumers what matters may not reflect what they choose

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  • Simone Mueller
  • Larry Lockshin
  • Jordan Louviere

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  • Simone Mueller & Larry Lockshin & Jordan Louviere, 2010. "What you see may not be what you get: Asking consumers what matters may not reflect what they choose," Marketing Letters, Springer, vol. 21(4), pages 335-350, December.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:4:p:335-350
    DOI: 10.1007/s11002-009-9098-x
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    References listed on IDEAS

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    2. Van Ittersum, Koert & Pennings, Joost M.E. & Wansink, Brian & van Trijp, Hans C.M., 2007. "The validity of attribute-importance measurement: A review," Journal of Business Research, Elsevier, vol. 60(11), pages 1177-1190, November.
    3. Flynn, Terry N. & Louviere, Jordan J. & Peters, Tim J. & Coast, Joanna, 2007. "Best-worst scaling: What it can do for health care research and how to do it," Journal of Health Economics, Elsevier, vol. 26(1), pages 171-189, January.
    4. Pat Auger & Timothy Devinney & Jordan Louviere, 2007. "Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries," Journal of Business Ethics, Springer, vol. 70(3), pages 299-326, February.
    5. Venkatesh, Viswanath & Morris, Michael G. & Ackerman, Phillip L., 2000. "A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 83(1), pages 33-60, September.
    6. Office of Health Economics, 2007. "The Economics of Health Care," For School 001490, Office of Health Economics.
    7. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
    8. Bargh, John A, 2002. "Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(2), pages 280-285, September.
    9. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
    10. Powell, Melanie & Ansic, David, 1997. "Gender differences in risk behaviour in financial decision-making: An experimental analysis," Journal of Economic Psychology, Elsevier, vol. 18(6), pages 605-628, November.
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    2. DeLong, Karen L. & Syrengelas, Konstantinos G. & Grebitus, Carola & Nayga, Rodolfo M., 2021. "Visual versus Text Attribute Representation in Choice Experiments," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 94(C).
    3. Fernando, Angeline Gautami & Aw, Eugene Cheng-Xi, 2023. "What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
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    5. Benedict G.C. Dellaert & Theo Arentze & Caspar G. Chorus & Harmen Oppewal & Geert Wets, 2013. "Workshop report: mental representations and discrete choice behaviour: state-of-the-art and avenues for future research," Chapters, in: Stephane Hess & Andrew Daly (ed.), Choice Modelling, chapter 5, pages 107-124, Edward Elgar Publishing.
    6. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Réponses des consommateurs à la suppression des suremballages sur les MDD," Post-Print hal-01644771, HAL.
    7. Apostolidis, Chrysostomos & McLeay, Fraser, 2016. "Should we stop meating like this? Reducing meat consumption through substitution," Food Policy, Elsevier, vol. 65(C), pages 74-89.
    8. Caroline Lancelot Miltgen & Gaelle Pantin-Sohier & Bianca Grohmann, 2016. "Communicating Sensory Attributes and Innovation Through Food Product Labeling," Post-Print hal-01247599, HAL.
    9. Langena, Nina & Klink, Jeanette & Hartmann, Monika, 2013. "Individualized or non-individualized IDM: What elicits consumer preferences best?," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150637, Agricultural and Applied Economics Association.
    10. Francesca Gerini & Frode Alfnes & Alexander Schjøll, 2016. "Organic- and Animal Welfare-labelled Eggs: Competing for the Same Consumers?," Journal of Agricultural Economics, Wiley Blackwell, vol. 67(2), pages 471-490, June.
    11. repec:dau:papers:123456789/14325 is not listed on IDEAS
    12. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
    13. Jaud, David A. & Melnyk, Valentyna, 2020. "The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    14. Visentin, Marco & Tuan, Annamaria, 2021. "Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    15. Anna Nicolet & Antoinette D I van Asselt & Karin M Vermeulen & Paul F M Krabbe, 2020. "Value judgment of new medical treatments: Societal and patient perspectives to inform priority setting in The Netherlands," PLOS ONE, Public Library of Science, vol. 15(7), pages 1-18, July.
    16. Palma, David & Dios Ortuzar, Juan de & Casaubon, Gerard & Rizzi, Luis I. & Agosin, Eduardo, 2013. "Measuring consumer preferences using hybrid discrete choice models," Working Papers 164855, American Association of Wine Economists.
    17. Jacob L. Orquin & Martin P. Bagger & Simone Mueller Loose, 2013. "Learning affects top down and bottom up modulation of eye movements in decision making," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 8(6), pages 700-716, November.
    18. Giulia Cancellieri, 2015. "L?effetto del packaging sulle percezioni di qualit? del prodotto nel mercato vinicolo," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(3), pages 61-82.
    19. Mueller, Simone C. & Umberger, Wendy J., 2010. "“Pick the Tick” The Impact of Health Endorsements on Consumers’ Food Choices," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116436, European Association of Agricultural Economists.

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