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Complementarities and Substitutabilities in Franchise Contracting: Some Results from the German Franchise Sector

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  • Josef Windsperger

Abstract

According to the property rights approach,decision rights have to be allocated accordingto the distribution of intangible knowledge assetsbetween the franchisor and franchisee andownership rights have to be assigned according to theresidual rights of control (residual decisionrights). Since residual income rights are diluted infranchising relationships, ownership rightsinclude not only residual income rights (initial fees androyalties) but also complementary ownershipsurrogates to simulate the motivation effect of undilutedownership rights. Therefore, under a propertyrights perspective, an efficient contract structure infranchise relationships implies co-locationbetween knowledge assets and decision rights andcomplementarity between residual decision andownership rights. The more important the franchisor's(franchisee's) system-specific assets (localmarket knowhow) for the generation of residual surplus, themore decision and complementary ownership rightsshould be transferred to the franchisor(franchisee). Three hypotheses were derivedfrom the property rights approach and tested in the Germanfranchise sector. The empirical results arepartly supportive of the hypotheses. Copyright Kluwer Academic Publishers 2003

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  • Josef Windsperger, 2003. "Complementarities and Substitutabilities in Franchise Contracting: Some Results from the German Franchise Sector," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 7(3), pages 291-313, September.
    • Handle: RePEc:kap:jmgtgv:v:7:y:2003:i:3:p:291-313
    DOI: 10.1023/A:1025038514512
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    Cited by:

    1. Olivier Cochet & Thomas Ehrmann, 2007. "Preliminary evidence on the appointment of institutional solutions to franchisor moral hazard-the case of franchisee councils," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(1), pages 41-55.
    2. George Hendrikse & Patrick Hippmann & Josef Windsperger, 2015. "Trust, transaction costs and contractual incompleteness in franchising," Small Business Economics, Springer, vol. 44(4), pages 867-888, April.
    3. Dildar Hussain & Josef Windsperger, 2013. "A property rights view of multi-unit franchising," European Journal of Law and Economics, Springer, vol. 35(2), pages 169-185, April.
    4. Josef Windsperger, 2013. "The governance of franchising networks," Chapters, in: Anna Grandori (ed.), Handbook of Economic Organization, chapter 27, Edward Elgar Publishing.
    5. J. Windsperger, 2009. "Allocation of decision rights in joint ventures," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 30(8), pages 491-501.
    6. Thomas Ehrmann & Julian Dormann, 2008. "Inter-Organisationale Ausgestaltung der Entscheidungszentralisierung und produktive Effizienz: Eine empirische Analyse am Beispiel des Franchising," Schmalenbach Journal of Business Research, Springer, vol. 60(4), pages 326-354, June.

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