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The Structure of Franchise Contracts

In: The Elgar Companion to Transaction Cost Economics

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  • Emmanuel Raynaud

Abstract

Since its emergence in the 1970s, transaction cost economics (TCE) has become a leading approach in the research on contracts, firm organization and strategy, antitrust, marketing, inter-firm collaboration and entrepreneurship. With contributions by leading scholars in economics, law and business administration – including Oliver E. Williamson, recipient of the 2009 Nobel Prize in economics for his development of the transaction cost approach – this volume reviews the latest developments in TCE and applies them to contemporary theoretical and empirical problems.

Suggested Citation

  • Emmanuel Raynaud, 2010. "The Structure of Franchise Contracts," Chapters, in: Peter G. Klein & Michael E. Sykuta (ed.), The Elgar Companion to Transaction Cost Economics, chapter 20, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:4136_20
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    References listed on IDEAS

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    2. Dutta, Shantanu, et al, 1995. "Understanding Dual Distribution: The Case of Reps and House Accounts," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 11(1), pages 189-204, April.
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    8. Gallini, Nancy T & Lutz, Nancy A, 1992. "Dual Distribution and Royalty Fees in Franchising," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 8(3), pages 471-501, October.
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