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Front row or backstage? Evidence on concert ticket preferences from a discrete choice experiment

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  • Dylan Thompson

    (Macquarie University)

Abstract

Sophisticated ticketing practices have become widespread in the concert industry in recent years, with a wider range of musicians now experimenting with different ticket pricing schemes. The aim of these practices is to help musicians manage ticket capacity and maximize their concert income. However, there is limited evidence on how musicians can optimally allocate and price tickets with respect to how consumers value different ticket attributes. This study uses a stated preference discrete choice experiment and choice modeling methods to analyze consumer preferences for different attributes of concert tickets. The results of the modeling exercise highlight patterns in consumer preferences across different seating areas within a hypothetical venue, as well as average preferences for other common attributes of concert tickets. Finally, this study provides evidence of the significant welfare consumers derive from the availability of new ticketing innovations in the form of VIP packages.

Suggested Citation

  • Dylan Thompson, 2024. "Front row or backstage? Evidence on concert ticket preferences from a discrete choice experiment," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 48(3), pages 463-491, September.
    • Handle: RePEc:kap:jculte:v:48:y:2024:i:3:d:10.1007_s10824-024-09512-2
    DOI: 10.1007/s10824-024-09512-2
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    More about this item

    Keywords

    Concert; Ticketing; Choice experiment; VIP package;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies

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