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The effects of gallery and artist reputation on prices in the primary market for art: a note

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  • Susanne Schönfeld
  • Andreas Reinstaller

Abstract

This paper advances a decision theoretical foundation for pricing scripts in the primary art market. We argue that while sociological factors play an important role, pricing scripts may well have economic determinants. We use a simple model of product differentiation implementing the undercut proof equilibrium concept to analyse the effects of the gallery’s and the artist’s reputation on the price the gallery charges. The results suggest that prices positively correlate with an artist’s reputation and negatively correlate with a gallery’s reputation. The model may therefore explain similar findings of recent empirical studies on pricing in the primary market for fine art. Copyright Springer Science+Business Media, LLC 2007

Suggested Citation

  • Susanne Schönfeld & Andreas Reinstaller, 2007. "The effects of gallery and artist reputation on prices in the primary market for art: a note," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(2), pages 143-153, June.
    • Handle: RePEc:kap:jculte:v:31:y:2007:i:2:p:143-153
    DOI: 10.1007/s10824-007-9031-1
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    References listed on IDEAS

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    1. Adler, Moshe, 1985. "Stardom and Talent," American Economic Review, American Economic Association, vol. 75(1), pages 208-212, March.
    2. Merijn Rengers & Olav Velthuis, 2002. "Determinants of Prices for Contemporary Art in Dutch Galleries, 1992–1998," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 26(1), pages 1-28, February.
    3. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    4. Gerard-Varet, Louis-Andre, 1995. "On pricing the priceless: Comments on the economics of the visual art market," European Economic Review, Elsevier, vol. 39(3-4), pages 509-518, April.
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    Cited by:

    1. Prieto-Rodriguez, Juan & Vecco, Marilena, 2021. "Reading between the lines in the art market: Lack of transparency and price heterogeneity as an indicator of multiple equilibria," Economic Modelling, Elsevier, vol. 102(C).
    2. Michael Hutter & Christian Knebel & Gunnar Pietzner & Maren Schäfer, 2007. "Two games in town: a comparison of dealer and auction prices in contemporary visual arts markets," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(4), pages 247-261, December.
    3. Lee, Boram & Fraser, Ian & Fillis, Ian, 2022. "To sell or not to sell? Pricing strategies of newly-graduated artists," Journal of Business Research, Elsevier, vol. 145(C), pages 595-604.
    4. Jansson Johan, 2014. "Temporary events and spaces in the Swedish primary art market," ZFW – Advances in Economic Geography, De Gruyter, vol. 58(1), pages 202-215, October.
    5. Alicia Mateos-Ronco & Nieves Peiró Torralba, 2019. "Sustainable Management of Contemporary Art Galleries: A Delphi Survey for the Spanish Art Market," Sustainability, MDPI, vol. 11(2), pages 1-15, January.
    6. Nandini Srivastava & Stephen Satchell, 2012. "Are There Bubbles in the Art Market? The Detection of Bubbles when Fair Value is Unobservable," Birkbeck Working Papers in Economics and Finance 1209, Birkbeck, Department of Economics, Mathematics & Statistics.
    7. Jinsu Park & Yoonjin Lee & Daewon Yang & Jongho Park & Hohyun Jung, 2024. "Artwork pricing model integrating the popularity and ability of artists," AStA Advances in Statistical Analysis, Springer;German Statistical Society, vol. 108(4), pages 889-913, December.
    8. Michel Clement & Anke Lepthien & Tim Schulze, 2016. "Erfolgsfaktoren bei der Vermarktung von Kunst [Success Factors for Marketing of Arts]," Schmalenbach Journal of Business Research, Springer, vol. 68(4), pages 377-400, December.
    9. Cellini, Roberto & Cuccia, Tiziana, 2014. "The artist–art dealer relationship as a marketing channel," Research in Economics, Elsevier, vol. 68(1), pages 57-69.
    10. Nauro F. Campos & Renata Leite Barbosa, 2009. "Paintings and numbers: an econometric investigation of sales rates, prices, and returns in Latin American art auctions," Oxford Economic Papers, Oxford University Press, vol. 61(1), pages 28-51, January.
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    12. Augustine C. Arize & Ioannis N. Kallianiotis & Ki Hee Kim & John Malindretos & Rebecca Shane, 2019. "The Process of Origination, Production and Distribution of Paintings for Profit: A Review of the Literature," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 11(10), pages 130-139, October.
    13. Federica Codignola & Paolo Mariani, 2022. "Investigating preferences in art collecting: the case of the François Pinault Collection," Italian Journal of Marketing, Springer, vol. 2022(1), pages 107-133, March.
    14. Kim Oosterlinck & Anne-Sophie Radermecker & Yuqing Song, 2025. "The valuation of copies for Chinese artworks," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 49(1), pages 99-140, March.
    15. Francesco Angelini & Massimiliano Castellani, 2019. "Cultural and economic value: a critical review," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(2), pages 173-188, June.
    16. Fedderke, Johannes W. & Li, Kaini, 2020. "Art in Africa: Hedonic price analysis of the South African fine art auction market, 2009–2014," Economic Modelling, Elsevier, vol. 84(C), pages 88-101.
    17. Kim, Da Yeon & Kim, Sang Yong, 2023. "Investigating the effect of customer-generated content on performance in online platform-based experience goods market," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    18. Angelini, Francesco & Castellani, Massimiliano, 2022. "Price and information disclosure in the private art market: A signalling game," Research in Economics, Elsevier, vol. 76(1), pages 14-20.
    19. Maksim Borisov & Valeria Kolycheva & Alexander Semenov & Dmitry Grigoriev, 2022. "The influence of color on prices of abstract paintings," Papers 2206.04013, arXiv.org, revised Aug 2022.
    20. Aloys Prinz & Jan Piening & Thomas Ehrmann, 2015. "The success of art galleries: a dynamic model with competition and information effects," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(2), pages 153-176, May.
    21. Francesco Angelini & Massimiliano Castellani & Lorenzo Zirulia, 2022. "Overconfidence in the art market: a bargaining pricing model with asymmetric disinformation," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 39(3), pages 961-988, October.

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    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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