Temporary events and spaces in the Swedish primary art market

Traditionally, the art market is associated with specific cities or art districts; typically there are internationally renowned locations like Paris, New York and Berlin. However, taking a closer look at the art markets, it is rather the temporal dimensions that are striking. Art market actors (e. g. artists, critics, gallerists, buyers, collectors, curators) are gathering in temporary locations and at temporary events such as art exhibition openings, art fairs, auctions, performances and vernissages. Within economic geography literature, the role of temporary spaces and events has been increasingly discussed in relation to economic activities and their performance, efficiency and creativity. An important insight gained in this literature is how temporary events, despite their short-lived existence, create microcosms of an industry or sector. Some temporary events even gather enough resources, skills and power to become field-configuring. In this paper, the primary art market will be discussed from the theoretical perspectives of value-making processes, temporary spaces and events, and field-configuring events. More specifically, the study focuses on temporary spaces important to galleries involved in selling and promoting primary art and artists. It focuses on how temporary spaces constitute both a characteristic feature of the art market and important spaces for creating both cultural and economic values. Empirically, this paper is based on a study of the Swedish primary art galleries and in particular it deals with primary art galleries located in Stockholm, and studies how they use temporary spaces and events in creating both cultural and economic values to themselves, the artists and their artworks. Three empirical examples characteristic to primary art galleries are examined; the opening, the art fair and the mobile art district.