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An Integrated Model of the Adoption and Extent of E-Commerce in Firms


  • Jordi Vilaseca-Requena
  • Joan Torrent-Sellens
  • Antoni Meseguer-Artola
  • Inma Rodríguez-Ardura



This work aims to explain firms’ decisions to adopt Internet-based e-commerce, and the extent to which the adopters subsequently implement e-commerce to commercialize their products and services. We examine various types of factors previously considered by the literature (competitive environment, organizational characteristics, strategic orientation, innovative capacity, managers’ characteristics, IT equipment possessed and the use made of it). The analytical model developed here on the basis of a sample of 2,038 firms suggests that the factors influencing the adoption decision are different from those that eventually influence the results of firms’ commercial operations on the Internet. Likewise, we discuss the contribution of each type of determinant and the implications. Copyright International Atlantic Economic Society 2007

Suggested Citation

  • Jordi Vilaseca-Requena & Joan Torrent-Sellens & Antoni Meseguer-Artola & Inma Rodríguez-Ardura, 2007. "An Integrated Model of the Adoption and Extent of E-Commerce in Firms," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 13(2), pages 222-241, May.
  • Handle: RePEc:kap:iaecre:v:13:y:2007:i:2:p:222-241:10.1007/s11294-006-9061-z
    DOI: 10.1007/s11294-006-9061-z

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    References listed on IDEAS

    1. Robert G. Fichman & Chris F. Kemerer, 1997. "The Assimilation of Software Process Innovations: An Organizational Learning Perspective," Management Science, INFORMS, vol. 43(10), pages 1345-1363, October.
    2. Sadowski, B. M. & Maitland, C. & van Dongen, J., 2002. "Strategic use of the Internet by small- and medium-sized companies: an exploratory study," Information Economics and Policy, Elsevier, vol. 14(1), pages 75-93, March.
    3. Walczuch, Rita & Van Braven, Gert & Lundgren, Henriette, 2000. "Internet adoption barriers for small firms in The Netherlands," European Management Journal, Elsevier, vol. 18(5), pages 561-572, October.
    4. Bertschek, Irene & Fryges, Helmut, 2002. "The Adoption of Business-to-Business E-Commerce: Empirical Evidence for German Companies," ZEW Discussion Papers 02-05, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
    5. Feindt, Sylvie & Jeffcoate, Judith & Chappell, Caroline, 2002. "Identifying Success Factors for Rapid Growth in SME E-commerce," Small Business Economics, Springer, vol. 19(1), pages 51-62, August.
    6. Erik Brynjolfsson & Thomas W. Malone & Vijay Gurbaxani & Ajit Kambil, 1994. "Does Information Technology Lead to Smaller Firms?," Management Science, INFORMS, vol. 40(12), pages 1628-1644, December.
    7. Parente, Stephen L & Prescott, Edward C, 1994. "Barriers to Technology Adoption and Development," Journal of Political Economy, University of Chicago Press, vol. 102(2), pages 298-321, April.
    8. Robert C. MacGregor, 2004. "The Role of Strategic Alliances in the Ongoing Use of Electronic Commerce Technology in Regional Small Business," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 2(1), pages 1-14, January.
    9. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
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    More about this item


    Internet based e-commerce; firms; IT diffusion; M00; 032;

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General


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