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Living Up to Expectations: Corporate Reputation and Persistence of Firm Performance


  • Luís Cabral

    () (Department of Economics, Stern School of Business, New York University, New York, New York 10012)


I develop a theory of corporate reputation as a source of persistence in firm performance. I show how a relatively simple and reasonable assumption regarding the dynamics of corporate reputation leads to a self-reinforcing process whereby cross-firm differences in corporate reputation (and performance) are significant and relatively permanent. Numerical simulations suggest that persistence in cross-firm differences is largely due to endogenous investment incentives: firms with higher corporate reputations invest more in corporate reputation. I provide a series of examples consistent with the model’s prediction.

Suggested Citation

  • Luís Cabral, 2016. "Living Up to Expectations: Corporate Reputation and Persistence of Firm Performance," Strategy Science, INFORMS, vol. 1(1), pages 2-11, March.
  • Handle: RePEc:inm:orstsc:v:1:y:2016:i:1:p:2-11

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    Cited by:

    1. Stefano Castriota, 2018. "Does Excellence Pay Off? Evidence from the Wine Market," BEMPS - Bozen Economics & Management Paper Series BEMPS49, Faculty of Economics and Management at the Free University of Bozen.
    2. repec:bla:stratm:v:38:y:2017:i:11:p:2237-2254 is not listed on IDEAS


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