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Competition Avoidance vs. Herding in Job Search: Evidence from Large-Scale Field Experiments on an Online Job Board

Author

Listed:
  • Andrey Fradkin

    (Boston University, Boston, Massachusetts 02215)

  • Monica Bhole

    (Meta, Menlo Park, California 94025)

  • John J. Horton

    (MIT Sloan, Cambridge, Massachusetts 02142)

Abstract

Information about the number of applicants to a job vacancy might simultaneously signal the degree of competition and vacancy quality. We study how this information affects job search. To do so, we conduct three experiments on a large online job platform in which the treatment varies what information is shown to job seekers. Information about the number of prior applicants to a vacancy increases the number of applications and redirects them to vacancies with few prior applications. Information about vacancy age increases application rates, especially to new vacancies. To further investigate the causal mechanisms, we conduct and analyze a survey choice experiment. We conclude that job seekers prefer to avoid competition rather than use the popularity of a vacancy as a signal of quality.

Suggested Citation

  • Andrey Fradkin & Monica Bhole & John J. Horton, 2026. "Competition Avoidance vs. Herding in Job Search: Evidence from Large-Scale Field Experiments on an Online Job Board," Management Science, INFORMS, vol. 72(2), pages 1305-1323, February.
    • Handle: RePEc:inm:ormnsc:v:72:y:2026:i:2:p:1305-1323
    DOI: 10.1287/mnsc.2023.02483
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    References listed on IDEAS

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