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A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 Certification

Author

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  • Paulo Albuquerque

    () (Simon Graduate School of Business, University of Rochester, 3-110R Carol Simon Hall, Rochester, New York 14627)

  • Bart J. Bronnenberg

    () (Anderson School of Management, University of California at Los Angeles, 110 Westwood Plaza, Los Angeles, California 90095)

  • Charles J. Corbett

    () (Anderson School of Management, University of California at Los Angeles, 110 Westwood Plaza, Los Angeles, California 90095)

Abstract

We study the global diffusion of ISO 9000 and ISO 14000 certification using a network diffusion framework. We start by investigating the presence and nature of contagion effects by defining alternative cross-country networks and testing their relative strength. Second, we study how the rate of diffusion differs between the two standards and between early- and later-adopting countries. Third, we identify which countries had more influence on diffusion than others. Empirically, we build a diffusion model which includes several possible cross-country contagion effects and then use Bayesian methods for estimation and model selection. Using country by year data for 56 countries and nine years, we find that accounting for cross-country influences improves both the fit and the prediction accuracy of our models. However, the specific cross-country contagion mechanism is different across the two standards. Diffusion of ISO 9000 is driven primarily by geography and bilateral trade relations, whereas that of ISO 14000 is driven primarily by geography and cultural similarity. We also find that the diffusion rate of ISO standards is higher for later-adopting countries and for the later ISO 14000 standard. We discuss several implications of our findings for the global diffusion of management standards.

Suggested Citation

  • Paulo Albuquerque & Bart J. Bronnenberg & Charles J. Corbett, 2007. "A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 Certification," Management Science, INFORMS, vol. 53(3), pages 451-468, March.
  • Handle: RePEc:inm:ormnsc:v:53:y:2007:i:3:p:451-468
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    File URL: http://dx.doi.org/10.1287/mnsc.1060.0633
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    Cited by:

    1. Susan A. Kayser & John W. Maxwell & Michael W. Toffel, 2014. "Signaling without Certification: The Critical Role of Civil Society Scrutiny," Harvard Business School Working Papers 15-009, Harvard Business School, revised Jul 2016.
    2. J. Luis Guasch & Jean-Louis Racine & Isabel Sánchez & Makhtar Diop, 2007. "Quality Systems and Standards for a Competitive Edge," World Bank Publications, The World Bank, number 6768.
    3. Chonnikarn Fern Jira & Michael W. Toffel, 2011. "Engaging Supply Chains in Climate Change," Harvard Business School Working Papers 12-026, Harvard Business School, revised Oct 2012.
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    5. Martin Mueller & Virginia dos Santos & Stefan Seuring, 2009. "The Contribution of Environmental and Social Standards Towards Ensuring Legitimacy in Supply Chain Governance," Journal of Business Ethics, Springer, vol. 89(4), pages 509-523, November.
    6. Beugelsdijk, Sjoerd & Slangen, Arjen & Maseland, Robbert & Onrust, Marjolijn, 2014. "The impact of home–host cultural distance on foreign affiliate sales: The moderating role of cultural variation within host countries," Journal of Business Research, Elsevier, vol. 67(8), pages 1638-1646.
    7. Charles J. Corbett, 2006. "Global Diffusion of ISO 9000 Certification Through Supply Chains," Manufacturing & Service Operations Management, INFORMS, vol. 8(4), pages 330-350, January.
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    12. Peters, Kay & Albers, Sönke & Kumar, V., 2008. "Is there more to international Diffusion than Culture? An investigation on the Role of Marketing and Industry Variables," EconStor Preprints 27678, ZBW - German National Library of Economics.
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    14. Shi, Xiaohui & Li, Feng & Bigdeli, Ali Ziaee, 2016. "An examination of NPD models in the context of business models," Journal of Business Research, Elsevier, vol. 69(7), pages 2541-2550.
    15. Du, Xiaodong & Carriquiry, Miguel A., 2013. "Spatiotemporal analysis of ethanol market penetration," Energy Economics, Elsevier, vol. 38(C), pages 128-135.
    16. Galang, Roberto Martin N., 2014. "Divergent diffusion: Understanding the interaction between institutions, firms, networks and knowledge in the international adoption of technology," Journal of World Business, Elsevier, vol. 49(4), pages 512-521.
    17. Clougherty, Joseph A. & Grajek, Michal & Shy, Oz, 2016. "Taking 'Some' of the Mimicry Out of the Adoption Process: Quality-Management and Strategic Substitution," CEPR Discussion Papers 11661, C.E.P.R. Discussion Papers.
    18. Susan A. Kayser & John W. Maxwell & Michael W. Toffel, 2014. "Supply chain screening without certification: The critical role of stakeholder pressure," Working Papers 2014-08, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
    19. Wu, Pei-Ju, 2016. "Eco-activities and operating performance in the computer and electronics industryAuthor-Name: Chopra, Sunil," European Journal of Operational Research, Elsevier, vol. 248(3), pages 971-981.
    20. Prüfer, J.O., 2014. "Trusting Privacy in the Cloud," Discussion Paper 2014-047, Tilburg University, Tilburg Law and Economic Center.
    21. Christian Volpe Martincus & Sebastián Castresana & Tomás Castagnino, 2010. "ISO Standards: A Certificate to Expand Exports? Firm-Level Evidence from Argentina," Review of International Economics, Wiley Blackwell, vol. 18(5), pages 896-912, November.
    22. Xiaoyang Li & Yue M. Zhou, 2016. "Offshoring Production while Offshoring Pollution?," Working Papers 16-09, Center for Economic Studies, U.S. Census Bureau.
    23. Jason A. Duan & Leigh McAlister & Shameek Sinha, 2011. "Commentary--Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through," Marketing Science, INFORMS, vol. 30(3), pages 550-561, 05-06.

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