Efficient Choice Designs for a Consider-Then-Choose Model
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DOI: 10.1287/mksc.1100.0629
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Cited by:
- Daria Dzyabura & John R. Hauser, 2011. "Active Machine Learning for Consideration Heuristics," Marketing Science, INFORMS, vol. 30(5), pages 801-819, September.
- Raphael Thomadsen & Robert P. Rooderkerk & On Amir & Neeraj Arora & Bryan Bollinger & Karsten Hansen & Leslie John & Wendy Liu & Aner Sela & Vishal Singh & K. Sudhir & Wendy Wood, 2018. "How Context Affects Choice," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 3-14, March.
- Youyi Bi & Yunjian Qiu & Zhenghui Sha & Mingxian Wang & Yan Fu & Noshir Contractor & Wei Chen, 2021. "Modeling Multi-Year Customers’ Considerations and Choices in China’s Auto Market Using Two-Stage Bipartite Network Analysis," Networks and Spatial Economics, Springer, vol. 21(2), pages 365-385, June.
- James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
- Qing Liu & Yihui (Elina) Tang, 2015. "Construction of Heterogeneous Conjoint Choice Designs: A New Approach," Marketing Science, INFORMS, vol. 34(3), pages 346-366, May.
- Christian Schlereth & Fabian Schulz, 2014. "Schnelle und einfache Messung von Bedeutungsgewichten mit der Restricted-Click-Stream Analyse: Ein Vergleich mit etablierten Präferenzmessmethoden," Schmalenbach Journal of Business Research, Springer, vol. 66(8), pages 630-657, December.
- Xiangyu Gao & Stefanus Jasin & Sajjad Najafi & Huanan Zhang, 2022. "Joint Learning and Optimization for Multi-Product Pricing (and Ranking) Under a General Cascade Click Model," Management Science, INFORMS, vol. 68(10), pages 7362-7382, October.
- Ofer Mintz & Imran S. Currim & Ivan Jeliazkov, 2013. "Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior," Marketing Science, INFORMS, vol. 32(5), pages 716-732, September.
- Lu, Zhentong, 2022. "Estimating multinomial choice models with unobserved choice sets," Journal of Econometrics, Elsevier, vol. 226(2), pages 368-398.
- Jimmy Q. Li & Paat Rusmevichientong & Duncan Simester & John N. Tsitsiklis & Spyros I. Zoumpoulis, 2015. "The Value of Field Experiments," Management Science, INFORMS, vol. 61(7), pages 1722-1740, July.
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Keywords
experimental design; conjoint choice designs; D-optimality; consider-then-choose model; noncompensatory screening rules;All these keywords.
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