The Value of Field Experiments
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DOI: 10.1287/mnsc.2014.2066
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- Purva Grover & Arpan Kumar Kar, 2017. "Big Data Analytics: A Review on Theoretical Contributions and Tools Used in Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 203-229, September.
- Dennis J. Zhang & Hengchen Dai & Lingxiu Dong & Qian Wu & Lifan Guo & Xiaofei Liu, 2019. "The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba," Management Science, INFORMS, vol. 65(11), pages 5142-5151, November.
- Jinglong Zhao, 2024. "Experimental Design For Causal Inference Through An Optimization Lens," Papers 2408.09607, arXiv.org, revised Aug 2024.
- Awi Federgruen & Ming Hu, 2015. "Multi-Product Price and Assortment Competition," Operations Research, INFORMS, vol. 63(3), pages 572-584, June.
- Tobias Otterbring, 2023. "Physical proximity as pleasure or pain? A critical review of employee–customer proximity in sales and services settings," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 209-221, June.
- Hung, Hui-Hsi & Cheng, Yin-Hui & Chuang, Shih-Chieh & Yu, Annie Pei-I & Lin, Yu-Ting, 2021. "Consistent price endings increase consumers perceptions of cheapness," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Iavor Bojinov & David Simchi-Levi & Jinglong Zhao, 2023. "Design and Analysis of Switchback Experiments," Management Science, INFORMS, vol. 69(7), pages 3759-3777, July.
- Yu, Annie Pei-I & Chuang, Shih-Chieh & Cheng, Yin-Hui & Wu, Yi-Chin, 2020. "The influence of sharing versus self-use on the preference for different types of promotional offers," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
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Keywords
field experiments; promotions; big data; sparsity;All these keywords.
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