IDEAS home Printed from https://ideas.repec.org/a/bla/jorssc/v71y2022i5p1895-1917.html
   My bibliography  Save this article

Optimal approximate choice designs for a two‐step coffee choice, taste and choice again experiment

Author

Listed:
  • Nedka Dechkova Nikiforova
  • Rossella Berni
  • Jesús Fernando López‐Fidalgo

Abstract

This work deals with consumers' preferences about coffee. Firstly, a choice experiment is performed on a sample of potential consumers. Following this, a sensory test involving the tasting of two varieties of coffee is carried out with the respondents, after which the same choice experiment is supplied to them again. An innovative approach for building heterogeneous choice designs is specifically developed for the case‐study, based on approximate design theory and compound design criterion. Panel Mixed Logit models are used, thereby allowing for the inclusion of correlation among consumers' responses; choice‐sets are supplied to a proportion of respondents according to optimal weights. The estimation results of the Panel Mixed Logit model are satisfactory, confirming the validity of the proposed approach.

Suggested Citation

  • Nedka Dechkova Nikiforova & Rossella Berni & Jesús Fernando López‐Fidalgo, 2022. "Optimal approximate choice designs for a two‐step coffee choice, taste and choice again experiment," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 71(5), pages 1895-1917, November.
    • Handle: RePEc:bla:jorssc:v:71:y:2022:i:5:p:1895-1917
    DOI: 10.1111/rssc.12601
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/rssc.12601
    Download Restriction: no
    File URL: https://libkey.io/10.1111/rssc.12601?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bliemer, Michiel C.J. & Rose, John M., 2010. "Construction of experimental designs for mixed logit models allowing for correlation across choice observations," Transportation Research Part B: Methodological, Elsevier, vol. 44(6), pages 720-734, July.
    2. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, January.
    3. David Revelt & Kenneth Train, 1998. "Mixed Logit With Repeated Choices: Households' Choices Of Appliance Efficiency Level," The Review of Economics and Statistics, MIT Press, vol. 80(4), pages 647-657, November.
    4. Min Yang & Stefanie Biedermann & Elina Tang, 2013. "On Optimal Designs for Nonlinear Models: A General and Efficient Algorithm," Journal of the American Statistical Association, Taylor & Francis Journals, vol. 108(504), pages 1411-1420, December.
    5. Arora, Neeraj & Huber, Joel, 2001. "Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(2), pages 273-283, September.
    6. Jie Yu & Peter Goos & Martina Vandebroek, 2009. "Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity," Marketing Science, INFORMS, vol. 28(1), pages 122-135, 01-02.
    7. Zsolt Sándor & Michel Wedel, 2002. "Profile Construction in Experimental Choice Designs for Mixed Logit Models," Marketing Science, INFORMS, vol. 21(4), pages 455-475, February.
    8. Kessels, Roselinde & Jones, Bradley & Goos, Peter & Vandebroek, Martina, 2009. "An Efficient Algorithm for Constructing Bayesian Optimal Choice Designs," Journal of Business & Economic Statistics, American Statistical Association, vol. 27(2), pages 279-291.
    9. Qing Liu & Yihui (Elina) Tang, 2015. "Construction of Heterogeneous Conjoint Choice Designs: A New Approach," Marketing Science, INFORMS, vol. 34(3), pages 346-366, May.
    10. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
    11. García-Ródenas, Ricardo & García-García, José Carlos & López-Fidalgo, Jesús & Martín-Baos, José Ángel & Wong, Weng Kee, 2020. "A comparison of general-purpose optimization algorithms for finding optimal approximate experimental designs," Computational Statistics & Data Analysis, Elsevier, vol. 144(C).
    12. James J. Heckman, 1981. "Heterogeneity and State Dependence," NBER Chapters, in: Studies in Labor Markets, pages 91-140, National Bureau of Economic Research, Inc.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yu, Jie & Goos, Peter & Vandebroek, Martina, 2011. "Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 378-388.
    2. Bliemer, Michiel C.J. & Rose, John M., 2010. "Construction of experimental designs for mixed logit models allowing for correlation across choice observations," Transportation Research Part B: Methodological, Elsevier, vol. 44(6), pages 720-734, July.
    3. Andreas Falke & Harald Hruschka, 2017. "A Monte Carlo study of design-generating algorithms for the latent class mixed logit model," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 39(4), pages 1035-1053, October.
    4. Crabbe, M. & Vandebroek, M., 2012. "Improving the efficiency of individualized designs for the mixed logit choice model by including covariates," Computational Statistics & Data Analysis, Elsevier, vol. 56(6), pages 2059-2072.
    5. Palhazi Cuervo, Daniel & Kessels, Roselinde & Goos, Peter & Sörensen, Kenneth, 2016. "An integrated algorithm for the optimal design of stated choice experiments with partial profiles," Transportation Research Part B: Methodological, Elsevier, vol. 93(PA), pages 648-669.
    6. Crabbe, Marjolein & Akinc, Deniz & Vandebroek, Martina, 2014. "Fast algorithms to generate individualized designs for the mixed logit choice model," Transportation Research Part B: Methodological, Elsevier, vol. 60(C), pages 1-15.
    7. Richard G. Newell & Juha Siikamäki, 2014. "Nudging Energy Efficiency Behavior: The Role of Information Labels," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 1(4), pages 555-598.
    8. Falke Andreas & Hruschka Harald, 2016. "A Monte Carlo Study of Design Procedures for the Semi-parametric Mixed Logit Model," Review of Marketing Science, De Gruyter, vol. 14(1), pages 21-67, June.
    9. Denis Sauré & Juan Pablo Vielma, 2019. "Ellipsoidal Methods for Adaptive Choice-Based Conjoint Analysis," Operations Research, INFORMS, vol. 67(2), pages 315-338, March.
    10. Apurba Shee & Calum G. Turvey & Ana Marr, 2021. "Heterogeneous Demand and Supply for an Insurance‐linked Credit Product in Kenya: A Stated Choice Experiment Approach," Journal of Agricultural Economics, Wiley Blackwell, vol. 72(1), pages 244-267, February.
    11. Grigolon, Anna B. & Borgers, Aloys W.J. & Kemperman, Astrid D.A.M. & Timmermans, Harry J.P., 2014. "Vacation length choice: A dynamic mixed multinomial logit model," Tourism Management, Elsevier, vol. 41(C), pages 158-167.
    12. Andreas Falke & Harald Hruschka, 2017. "Setting prices in mixed logit model designs," Marketing Letters, Springer, vol. 28(1), pages 139-154, March.
    13. Yu, Jie & Goos, Peter & Vandebroek, Martina, 2010. "Comparing different sampling schemes for approximating the integrals involved in the efficient design of stated choice experiments," Transportation Research Part B: Methodological, Elsevier, vol. 44(10), pages 1268-1289, December.
    14. Campbell, Danny, 2007. "Combining mixed logit models and random effects models to identify the determinants of willingness to pay for rural landscape improvements," 81st Annual Conference, April 2-4, 2007, Reading University, UK 7975, Agricultural Economics Society.
    15. Czajkowski, Mikołaj & Budziński, Wiktor, 2019. "Simulation error in maximum likelihood estimation of discrete choice models," Journal of choice modelling, Elsevier, vol. 31(C), pages 73-85.
    16. Thunström, Linda, 2008. "Food Consumption, Paternalism and Economic Policy," Umeå Economic Studies 739, Umeå University, Department of Economics.
    17. Qing Liu & Yihui (Elina) Tang, 2015. "Construction of Heterogeneous Conjoint Choice Designs: A New Approach," Marketing Science, INFORMS, vol. 34(3), pages 346-366, May.
    18. Frischknecht, Bart D. & Eckert, Christine & Geweke, John & Louviere, Jordan J., 2014. "A simple method for estimating preference parameters for individuals," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 35-48.
    19. Jie Yu & Peter Goos & Martina Vandebroek, 2009. "Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity," Marketing Science, INFORMS, vol. 28(1), pages 122-135, 01-02.
    20. Vishva Danthurebandara & Jie Yu & Martina Vandebroek, 2011. "Sequential choice designs to estimate the heterogeneity distribution of willingness-to-pay," Quantitative Marketing and Economics (QME), Springer, vol. 9(4), pages 429-448, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jorssc:v:71:y:2022:i:5:p:1895-1917. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://edirc.repec.org/data/rssssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.