IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i19p12630-d933483.html
   My bibliography  Save this article

Management Commitment and Sustainable Coffee Export Performance, Evidence from Ethiopian Companies: The Mediating Role of Corporate Social Responsibility

Author

Listed:
  • Abebe Negeri Shonte

    (School of Management, Wuhan University of Technology, Wuhan 430070, China)

  • Quan Ji

    (School of Management, Wuhan University of Technology, Wuhan 430070, China)

Abstract

Corporate social responsibility and managerial commitment are both essential to long-term commercial success. In this study, corporate social responsibility (CSR) practices in Ethiopia’s coffee exporting enterprises are used as a mediating factor to assess the impact of management commitment on sustainable coffee export performance. This study used both quantitative and qualitative research methods and primary and secondary data sources obtained from the 236 sampled coffee exporting enterprises in Ethiopia. In addition, this study used a standardized questionnaire to collect data. To determine the causal link between management commitment, corporate social responsibility, and sustainable export performance, the obtained data were analyzed using PLS structural equation modeling version 3.2.8 and SPSS version 25. The outcome demonstrates that management commitment and corporate social responsibility have a favorable and considerable impact on companies’ performance in exporting sustainably grown coffee. Results also showed that the effect of management commitment on sustainable export performance was partially mediated by CSR. The survey also revealed that while most private enterprises have not yet begun CSR, certain coffee exporting companies, notably cooperative unions in Ethiopia, have integrated CSR practices into their operations to increase export performance. In order to help practitioners and decision-makers comprehend the advantages of management commitment and CSR in creating sustainable coffee export performance, this study offers strategic recommendations. In addition, the study has contributed to the existing literature.

Suggested Citation

  • Abebe Negeri Shonte & Quan Ji, 2022. "Management Commitment and Sustainable Coffee Export Performance, Evidence from Ethiopian Companies: The Mediating Role of Corporate Social Responsibility," Sustainability, MDPI, vol. 14(19), pages 1-19, October.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:19:p:12630-:d:933483
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/19/12630/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/19/12630/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Minten, Bart & Tamru, Seneshaw & Kuma, Tadesse & Nyarko, Yaw, 2014. "Structure and Performance of Ethiopia’s Coffee Export Sector," 2014: Food, Resources and Conflict, December 7-9, 2014. San Diego, California 197157, International Agricultural Trade Research Consortium.
    2. Sintayehu Tilaye, 2019. "The Current Practice of Corporate Social Responsibility in Ethiopia," International Journal of Social Work, Macrothink Institute, vol. 6(2), pages 45-68, December.
    3. Włodzimierz Sroka & Richard Szántó, 2018. "Corporate Social Responsibility and Business Ethics in Controversial Sectors: Analysis of Research Results," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 14(3), pages 111-126.
    4. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    5. Marko Sarstedt & Christian M. Ringle & Joseph F. Hair, 2022. "Partial Least Squares Structural Equation Modeling," Springer Books, in: Christian Homburg & Martin Klarmann & Arnd Vomberg (ed.), Handbook of Market Research, pages 587-632, Springer.
    6. Kannan, Devika, 2018. "Role of multiple stakeholders and the critical success factor theory for the sustainable supplier selection process," International Journal of Production Economics, Elsevier, vol. 195(C), pages 391-418.
    7. Tony Chieh‐Tse Hou, 2019. "The relationship between corporate social responsibility and sustainable financial performance: firm‐level evidence from Taiwan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 19-28, January.
    8. Chiputwa, Brian & Spielman, David J. & Qaim, Matin, 2015. "Food Standards, Certification, and Poverty among Coffee Farmers in Uganda," World Development, Elsevier, vol. 66(C), pages 400-412.
    9. Sarstedt, Marko & Ringle, Christian M. & Smith, Donna & Reams, Russell & Hair, Joseph F., 2014. "Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 105-115.
    10. repec:ers:journl:v:volumexxi:y:2018:i:issue4:p:69-91 is not listed on IDEAS
    11. Aimable Nsabimana & Wondmagegn Tafesse Tirkaso, 2020. "Examining coffee export performance in Eastern and Southern African countries: do bilateral trade relations matter?," Agrekon, Taylor & Francis Journals, vol. 59(1), pages 46-64, January.
    12. Matanda, Margaret Jekanyika & Freeman, Susan, 2009. "Effect of perceived environmental uncertainty on exporter-importer inter-organisational relationships and export performance improvement," International Business Review, Elsevier, vol. 18(1), pages 89-107, February.
    13. David Boansi & Christian Crentsil, 2013. "Competitiveness and Determinants of Coffee Exports Producer Price and Production for Ethiopia," Journal of Advanced Research in Economics and International Business, ASERS Publishing, vol. 1(1), pages 31-45.
    14. Minten, Bart & Tamru, Seneshaw & Kuma, Tadesse & Nyarko,Yaw, 2014. "Summary of Structure and performance of Ethiopia’s coffee export sector," ESSP research notes 29, International Food Policy Research Institute (IFPRI).
    15. Zeeshan Ullah & Ahmad Arslan & Vesa Puhakka, 2021. "Corporate social responsibility strategy, sustainable product attributes, and export performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1840-1853, November.
    16. Stoian, Maria-Cristina & Rialp, Alex & Rialp, Josep, 2011. "Export performance under the microscope: A glance through Spanish lenses," International Business Review, Elsevier, vol. 20(2), pages 117-135, April.
    17. Youtang Zhang & Hagos Mesfin Berhe, 2022. "The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companies," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    18. Xiangqian Li & Qiang Qiang & Li Huang & Cunquan Huang, 2022. "How Knowledge Sharing Affects Business Model Innovation: An Empirical Study from the Perspective of Ambidextrous Organizational Learning," Sustainability, MDPI, vol. 14(10), pages 1-17, May.
    19. Robertson, Christopher & Chetty, Sylvie K., 2000. "A contingency-based approach to understanding export performance," International Business Review, Elsevier, vol. 9(2), pages 211-235, April.
    20. Antonio Martos-Pedrero & Francisco Joaquín Cortés-García & David Jiménez-Castillo, 2019. "The Relationship between Social Responsibility and Business Performance: An Analysis of the Agri-Food Sector of Southeast Spain," Sustainability, MDPI, vol. 11(22), pages 1-23, November.
    21. Antonio Juan Briones Peñalver & Juan Andrés Bernal Conesa & Carmen de Nieves Nieto, 2018. "Analysis of Corporate Social Responsibility in Spanish Agribusiness and Its Influence on Innovation and Performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 182-193, March.
    22. Mohsin Shahzad & Ying Qu & Saif Ur Rehman & Abaid Ullah Zafar & Xiangan Ding & Jawad Abbas, 2020. "Impact of knowledge absorptive capacity on corporate sustainability with mediating role of CSR: analysis from the Asian context," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 63(2), pages 148-174, January.
    23. Elif Akben-Selcuk, 2019. "Corporate Social Responsibility and Financial Performance: The Moderating Role of Ownership Concentration in Turkey," Sustainability, MDPI, vol. 11(13), pages 1-10, July.
    24. Tânia Gonçalves & Mário Sérgio Teixeira & José G. Dias & Sofia Gouveia & Ricardo Jorge Correia, 2021. "Commitment to exporting as an antecedent of organizational skills and firm performance," Journal of Business Economics, Springer, vol. 91(7), pages 1063-1084, September.
    25. Mujawamariya, Gaudiose & D’Haese, Marijke & Speelman, Stijn, 2013. "Exploring double side-selling in cooperatives, case study of four coffee cooperatives in Rwanda," Food Policy, Elsevier, vol. 39(C), pages 72-83.
    26. Fassil Eshetu & Degye Goshu, 2021. "Determinants of Ethiopian Coffee Exports to Its Major Trade Partners: A Dynamic Gravity Model Approach," Foreign Trade Review, , vol. 56(2), pages 185-196, May.
    27. Michael J. Lenox & Michael W. Toffel, 2022. "Diffusing Environmental Management Practices within the Firm: The Role of Information Provision," Sustainability, MDPI, vol. 14(10), pages 1-18, May.
    28. Bassa, Zekarias & Goshu, Degye, 2019. "Determinants of coffee export in Ethiopia: an application of co-integration and vector error correction approach," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 5(4), December.
    29. Netsanet Gizaw & Jemal Abafita & Tesfaye Melaku Merra, 2022. "Impact of coffee exports on economic growth in Ethiopia; An empirical investigation," Cogent Economics & Finance, Taylor & Francis Journals, vol. 10(1), pages 2041260-204, December.
    30. David BOANSI & Christian CRENTSIL, 2013. "Competitiveness and Determinants of Coffee Exports, Producer Price and Production for Ethiopia," Journal of Advanced Research in Economics and International Business, ASERS Publishing, vol. 1(1), pages 31-56, August.
    31. Zhi Tang & Clyde Eiríkur Hull & Sandra Rothenberg, 2012. "How Corporate Social Responsibility Engagement Strategy Moderates the CSR–Financial Performance Relationship," Journal of Management Studies, Wiley Blackwell, vol. 49(7), pages 1274-1303, November.
    32. Muhammad Shoukat Malik & Lubna Kanwal, 2018. "Impact of Corporate Social Responsibility Disclosure on Financial Performance: Case Study of Listed Pharmaceutical Firms of Pakistan," Journal of Business Ethics, Springer, vol. 150(1), pages 69-78, June.
    33. S. Purwanto & M. Setiawan & F. Rohman & N.K. Indrawati, 2018. "Financial Assistance, Marketing Assistance and Export Commitment to Improve Export Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 69-91.
    34. Wilkinson, Timothy & Brouthers, Lance Eliot, 2006. "Trade promotion and SME export performance," International Business Review, Elsevier, vol. 15(3), pages 233-252, June.
    35. Qianqian Hu & Tianlun Zhu & Chien-Liang Lin & Tiejun Chen & Tachia Chin, 2021. "Corporate Social Responsibility and Firm Performance in China’s Manufacturing: A Global Perspective of Business Models," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    36. Tolossa Fufa Guluma, 2021. "The impact of corporate governance measures on firm performance: the influences of managerial overconfidence," Future Business Journal, Springer, vol. 7(1), pages 1-18, December.
    37. Uner, M. Mithat & Kocak, Akin & Cavusgil, Erin & Cavusgil, Salih Tamer, 2013. "Do barriers to export vary for born globals and across stages of internationalization? An empirical inquiry in the emerging market of Turkey," International Business Review, Elsevier, vol. 22(5), pages 800-813.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Annamaria Kazai Ónodi, 2014. "Export Performance Clusters of the Hungarian Enterprises: What Factors are Behind the Successful Export Activities?," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 2(4), pages 9-29.
    2. Mohamad D. Revindo & Christopher Gan, 2018. "Factors Affecting Variation in SMES' Export Intensity," LPEM FEBUI Working Papers 201820, LPEM, Faculty of Economics and Business, University of Indonesia, revised May 2018.
    3. Saridakis, Charalampos & Angelidou, Sofia & Woodside, Arch G., 2023. "How historical and social aspirations reshape the relationship between corporate financial performance and corporate social responsibility," Journal of Business Research, Elsevier, vol. 157(C).
    4. Azar, Goudarz & Ciabuschi, Francesco, 2017. "Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness," International Business Review, Elsevier, vol. 26(2), pages 324-336.
    5. Oura, Mauricio Massao & Zilber, Silvia Novaes & Lopes, Evandro Luiz, 2016. "Innovation capacity, international experience and export performance of SMEs in Brazil," International Business Review, Elsevier, vol. 25(4), pages 921-932.
    6. Asif Khan & Chih-Cheng Chen & Kwanrat Suanpong & Athapol Ruangkanjanases & Santhaya Kittikowit & Shih-Chih Chen, 2021. "The Impact of CSR on Sustainable Innovation Ambidexterity: The Mediating Role of Sustainable Supply Chain Management and Second-Order Social Capital," Sustainability, MDPI, vol. 13(21), pages 1-25, November.
    7. Brache, Jose & Felzensztein, Christian, 2019. "Exporting firm’s engagement with trade associations: Insights from Chile," International Business Review, Elsevier, vol. 28(1), pages 25-35.
    8. Debicki, Bart J. & Kellermanns, Franz W. & Chrisman, James J. & Pearson, Allison W. & Spencer, Barbara A., 2016. "Development of a socioemotional wealth importance (SEWi) scale for family firm research," Journal of Family Business Strategy, Elsevier, vol. 7(1), pages 47-57.
    9. Mubariz Mammadli, 2022. "Environmentally Responsible Business Approaches in Azerbaijan," Sustainability, MDPI, vol. 14(10), pages 1-25, May.
    10. Tan, Alvin & Brewer, Paul & Liesch, Peter, 2018. "Rigidity in SME export commencement decisions," International Business Review, Elsevier, vol. 27(1), pages 46-55.
    11. Jinjing Yang & Cong Cao & Chensang Ye & Yangyan Shi, 2022. "Effects of Interface Design and Live Atmosphere on Consumers’ Impulse-Buying Behaviour from the Perspective of Human–Computer Interaction," Sustainability, MDPI, vol. 14(12), pages 1-21, June.
    12. Felipe Hernández-Perlines & Manuel Alejandro Ibarra Cisneros, 2018. "The Role of Environment in Sustainable Entrepreneurial Orientation. The Case of Family Firms," Sustainability, MDPI, vol. 10(6), pages 1-16, June.
    13. Deepa Sharma & Suman Chakraborty & Ashwath Ananda Rao & Lumen Shawn Lobo, 2023. "The Relationship of Corporate Social Responsibility and Firm Performance: A Bibliometric Overview," SAGE Open, , vol. 13(1), pages 21582440231, March.
    14. Yu Jin Chang & Jae Wook Yoo, 2023. "When CSR Matters: The Moderating Effect of Industrial Growth Rate on the Relationship between CSR and Firm Performance," Sustainability, MDPI, vol. 15(18), pages 1-13, September.
    15. Sharma, Amalesh & Moses, Aditya Christopher & Borah, Sourav Bikash & Adhikary, Anirban, 2020. "Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective," Journal of Business Research, Elsevier, vol. 107(C), pages 138-152.
    16. Yongming Zhang & Mohsen Imeni & Seyyed Ahmad Edalatpanah, 2023. "Environmental Dimension of Corporate Social Responsibility and Earnings Persistence: An Exploration of the Moderator Roles of Operating Efficiency and Financing Cost," Sustainability, MDPI, vol. 15(20), pages 1-18, October.
    17. M. Isabel Sánchez-Hernández & Tomás M. Bañegil-Palacios & Ramón Sanguino-Galván, 2017. "Competitive Success in Responsible Regional Ecosystems: An Empirical Approach in Spain Focused on the Firms’ Relationship with Stakeholders," Sustainability, MDPI, vol. 9(3), pages 1-18, March.
    18. Gáfaro, Margarita & Pellegrina, Heitor S., 2022. "Trade, farmers’ heterogeneity, and agricultural productivity: Evidence from Colombia," Journal of International Economics, Elsevier, vol. 137(C).
    19. Quy T. Vo & Tho V. Nguyen & Tin H. Ho & Hien T. T. Bui & Khoa N. A. Le, 2023. "Supportive Policies of Government as the Drivers of SMEs’ Export Performance: A Study in Ho Chi Minh City, Vietnam," SAGE Open, , vol. 13(4), pages 21582440231, November.
    20. Assefa, Thomas Woldu & Minten, Bart, 2015. "Can agricultural traders be trusted? Evidence from urban coffee markets in Ethiopia:," ESSP working papers 72, International Food Policy Research Institute (IFPRI).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:19:p:12630-:d:933483. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.