IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i19p10676-d643468.html
   My bibliography  Save this article

Influence of Social Distancing Behavior and Cross-Cultural Motivation on Consumers’ Attitude to Using M-Payment Services

Author

Listed:
  • Md. Zahid Alam

    (Department of Management Science and Engineering, School of Economics and Management, China University of Geosciences, Wuhan 430074, China)

  • Syed Moudud-Ul-Huq

    (Department of Accounting, Faculty of Business Studies, Mawlana Bhashani Science and Technology University, Tangail 1902, Bangladesh)

  • Md. Nazmus Sadekin

    (Department of Economics, Faculty of Social Science, Mawlana Bhashani Science and Technology University, Tangail 1902, Bangladesh)

  • Mohamad Ghozali Hassan

    (Disaster Management Institute (DMI), School of Technology Management and Logistics, College of Business, Universiti Utara Malaysia, Sintok 06010, Malaysia)

  • Mohammad Morshedur Rahman

    (Department of Accounting, Faculty of Business Administration, University of Chittagong, Chittagong 4331, Bangladesh)

Abstract

With the sustainable economy and the development of innovative technology, China is anticipated to have a large number of mobile payment (m-payment) users due to cultural influences and population size. This payment culture leads to a significant motivation to adopt m-payment services, which can stimulate new users from other groups. The role of cultural motivation is the most important factor in the m-payment context. This paper empirically examines the impact of cross-cultural motivation in the context of the practicing of social distancing behavior due to COVID-19 and the mobile payment (m-payment) context. We develop a conceptual model to validate user intention to use mobile payment systems during the COVID-19 crisis. Data were surveyed from 409 international students in China, and the model is validated using the AMOS structural equation modeling approach. Similar to the results of previous studies based on the adoption of mobile payment, this study also confirms the hypothesis testing. The key and robust result is that, due to cultural motivation and social distancing behavior, international students respond swiftly to the use of mobile payment services during COVID-19. Subsequently, perceived usefulness and awareness influence behavior intention to use mobile payment services. The findings of this study suggest that motivational characteristics, including the awareness of efficiency and the social distancing behavior due to COVID-19, play an important role in the adoption of mobile payment. As a result, the empirical results of this research provide useful information to stakeholders so that they can enhance m-payment services strategies and implement these successfully by considering various factors.

Suggested Citation

  • Md. Zahid Alam & Syed Moudud-Ul-Huq & Md. Nazmus Sadekin & Mohamad Ghozali Hassan & Mohammad Morshedur Rahman, 2021. "Influence of Social Distancing Behavior and Cross-Cultural Motivation on Consumers’ Attitude to Using M-Payment Services," Sustainability, MDPI, vol. 13(19), pages 1-20, September.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:19:p:10676-:d:643468
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/19/10676/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/19/10676/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wanda J. Orlikowski & Jack J. Baroudi, 1991. "Studying Information Technology in Organizations: Research Approaches and Assumptions," Information Systems Research, INFORMS, vol. 2(1), pages 1-28, March.
    2. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
    3. Al-Okaily, Manaf & Lutfi, Abdalwali & Alsaad, Abdallah & Taamneh, Abdallah & Alsyouf, Adi, 2020. "The Determinants of Digital Payment Systems’ Acceptance under Cultural Orientation Differences: The Case of Uncertainty Avoidance," Technology in Society, Elsevier, vol. 63(C).
    4. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    5. Montinari, Natalia & Rancan, Michela, 2020. "A friend is a treasure: On the interplay of social distance and monetary incentives when risk is taken on behalf of others," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 86(C).
    6. Natarajan, Thamaraiselvan & Balasubramanian, Senthil Arasu & Kasilingam, Dharun Lingam, 2017. "Understanding the intention to use mobile shopping applications and its influence on price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 8-22.
    7. Koukova, Nevena T. & Kannan, P.K. & Ratchford, Brian T., 2008. "Product form bundling: Implications for marketing digital products," Journal of Retailing, Elsevier, vol. 84(2), pages 181-194.
    8. Shin-Yi Lin & Pin-Ju Juan & Sheng-Wei Lin, 2020. "A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers," Sustainability, MDPI, vol. 12(22), pages 1-15, November.
    9. David Silver & Julian Schrittwieser & Karen Simonyan & Ioannis Antonoglou & Aja Huang & Arthur Guez & Thomas Hubert & Lucas Baker & Matthew Lai & Adrian Bolton & Yutian Chen & Timothy Lillicrap & Fan , 2017. "Mastering the game of Go without human knowledge," Nature, Nature, vol. 550(7676), pages 354-359, October.
    10. Shaw, Norman, 2014. "The mediating influence of trust in the adoption of the mobile wallet," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 449-459.
    11. Ang, Soon & Van Dyne, Linn & Koh, Christine & Ng, K. Yee & Templer, Klaus J. & Tay, Cheryl & Chandrasekar, N. Anand, 2007. "Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance," Management and Organization Review, Cambridge University Press, vol. 3(3), pages 335-371, November.
    12. Fumiko Hayashi, 2009. "Do U.S. consumers really benefit from payment card rewards?," Economic Review, Federal Reserve Bank of Kansas City, vol. 94(Q I), pages 37-63.
    13. Giana Eckhardt, 2002. "Culture's Consequences: Comparing Values, Behaviors, Institutions and Organisations Across Nations," Australian Journal of Management, Australian School of Business, vol. 27(1), pages 89-94, June.
    14. Yu Wang & Shanyong Wang & Jing Wang & Jiuchang Wei & Chenglin Wang, 2020. "An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model," Transportation, Springer, vol. 47(1), pages 397-415, February.
    15. Singh, Nidhi & Sinha, Neena, 2020. "How perceived trust mediates merchant's intention to use a mobile wallet technology," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    16. Soon Ang & Linn Van Dyne & Christine Koh & K. Yee Ng & Klaus J. Templer & Cheryl Tay & N. Anand Chandrasekar, 2007. "Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance," Management and Organization Review, The International Association for Chinese Management Research, vol. 3(3), pages 335-371, November.
    17. Girod, Bastien & Mayer, Sebastian & Nägele, Florian, 2017. "Economic versus belief-based models: Shedding light on the adoption of novel green technologies," Energy Policy, Elsevier, vol. 101(C), pages 415-426.
    18. Quadri Noorulhasan Naveed & Mohammad Mahtab Alam & Nasser Tairan, 2020. "Structural Equation Modeling for Mobile Learning Acceptance by University Students: An Empirical Study," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
    19. Park, JungKun & Ahn, Jiseon & Thavisay, Toulany & Ren, Tianbao, 2019. "Examining the role of anxiety and social influence in multi-benefits of mobile payment service," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 140-149.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Singh, Nidhi & Sinha, Neena, 2020. "How perceived trust mediates merchant's intention to use a mobile wallet technology," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    2. Mashaal A. M. Saif & Nazimah Hussin & Maizaitulaidawati Md Husin & Ayed Alwadain & Ayon Chakraborty, 2022. "Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern," Sustainability, MDPI, vol. 14(17), pages 1-32, September.
    3. Kajol, K. & Singh, Ranjit & Paul, Justin, 2022. "Adoption of digital financial transactions: A review of literature and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    4. Egemen Hopalı & Özalp Vayvay & Zeynep Tuğçe Kalender & Deniz Turhan & Ceyda Aysuna, 2022. "How Do Mobile Wallets Improve Sustainability in Payment Services? A Comprehensive Literature Review," Sustainability, MDPI, vol. 14(24), pages 1-30, December.
    5. Verkijika, Silas Formunyuy & Neneh, Brownhilder Ngek, 2021. "Standing up for or against: A text-mining study on the recommendation of mobile payment apps," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    6. Talwar, Manish & Talwar, Shalini & Kaur, Puneet & Islam, A.K.M. Najmul & Dhir, Amandeep, 2021. "Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    7. Elenkov, Detelin S. & Manev, Ivan M., 2009. "Senior expatriate leadership's effects on innovation and the role of cultural intelligence," Journal of World Business, Elsevier, vol. 44(4), pages 357-369, October.
    8. Musarra, Giuseppe & Kadile, Vita & Zaefarian, Ghasem & Oghazi, Pejvak & Najafi-Tavani, Zhaleh, 2022. "Emotions, culture intelligence, and mutual trust in technology business relationships," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    9. Annelies Costers & Yves Van Vaerenbergh & Anja Van den Broeck, 2019. "How to boost frontline employee service recovery performance: the role of cultural intelligence," Service Business, Springer;Pan-Pacific Business Association, vol. 13(3), pages 581-602, September.
    10. Zhang, Wenqing & Liu, Liangliang, 2022. "Exploring non-users' intention to adopt ride-sharing services: Taking into account increased risks due to the COVID-19 pandemic among other factors," Transportation Research Part A: Policy and Practice, Elsevier, vol. 158(C), pages 180-195.
    11. Junshuai Cheng & Qaisar Iqbal & Guangmeng Ji & Weichun Li, 2022. "A Sustainable and Comprehensive Framework for Knowledge Transfer in MNCs: An Empirical Examination Based on Country, Company and Individual Levels of Chinese MNCs," Sustainability, MDPI, vol. 14(21), pages 1-17, October.
    12. Honghua Li & Yemisi Awotoye & Robert P. Singh, 2023. "Immigrant Entrepreneurs in the U.S.: Firm Performance Based on Entrepreneurial Competencies," Economies, MDPI, vol. 11(10), pages 1-14, September.
    13. Rockstuhl, Thomas & Van Dyne, Linn, 2018. "A bi-factor theory of the four-factor model of cultural intelligence: Meta-analysis and theoretical extensions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 148(C), pages 124-144.
    14. Kozhakhmet, Sanat & Nurgabdeshov, Assylbek, 2022. "Knowledge acquisition of Chinese expatriates: managing Chinese MNEs in Kazakhstan," Journal of International Management, Elsevier, vol. 28(2).
    15. Julia Backmann & Rouven Kanitz & Amy Wei Tian & Patrick Hoffmann & Martin Hoegl, 2020. "Cultural gap bridging in multinational teams," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(8), pages 1283-1311, October.
    16. Dimitrova, Mihaela & Chia, Sherwin Ignatius & Shaffer, Margaret A. & Tay-Lee, Cheryl, 2020. "Forgotten travelers: Adjustment and career implications of international business travel for expatriates," Journal of International Management, Elsevier, vol. 26(1).
    17. Ali Dolatshah & Masood Ghorban Hosseini & Masoud Ghorban hosseini, 2016. "Study of the Relation between Cultural Intelligence and Organizational Commitment among Staff Case Study (Arman Financial Institution)," Modern Applied Science, Canadian Center of Science and Education, vol. 10(3), pages 1-79, March.
    18. Saeed Nosratabadi & Parvaneh Bahrami & Khodayar Palouzian & Amir Mosavi, 2020. "Leader Cultural Intelligence and Organizational Performance," Papers 2010.02678, arXiv.org.
    19. Pidduck, Robert J. & Shaffer, Margaret A. & Zhang, Yejun & Cheung, Sally S.Y. & Yunlu, Dilek G., 2022. "Cultural intelligence: An identity lens on the influence of cross-cultural experience," Journal of International Management, Elsevier, vol. 28(3).
    20. Lim, Jia Hui & Tai, Kenneth & Kouchaki, Maryam, 2021. "Ambivalent bosses: An examination of supervisor expressed emotional ambivalence on subordinate task engagement," Organizational Behavior and Human Decision Processes, Elsevier, vol. 165(C), pages 139-152.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:19:p:10676-:d:643468. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.