IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v10y2018i12p4667-d188851.html
   My bibliography  Save this article

Consumer Preferences for Superfood Ingredients—the Case of Bread in Germany

Author

Listed:
  • Stephan G.H. Meyerding

    (Department of Agricultural Economics and Rural Development, Marketing for Food and Agricultural Products, Georg-August-Universität Göttingen; 37073 Göttingen, Germany)

  • Annemone Kürzdörfer

    (Department of Agricultural Economics and Rural Development, Marketing for Food and Agricultural Products, Georg-August-Universität Göttingen; 37073 Göttingen, Germany)

  • Birgit Gassler

    (Department of Agricultural Economics and Rural Development, Marketing for Food and Agricultural Products, Georg-August-Universität Göttingen; 37073 Göttingen, Germany)

Abstract

Although there is no legal definition of the word ‘superfood’, in recent years exotic foods and ingredients have become popular in German food retailers. The aim of the study was to determine consumer preferences for superfood ingredients in different types of bread; to accomplish this, a choice experiment was set up with a representative sample of 503 German consumers. Respondents had to choose between products with varying attributes such as type of bread, superfood ingredient, nutritional information, production method, durability, and price. The results indicate that consumers value bread that serves a functional purpose through superfood ingredients such as linseed or chia. Using latent class segmentation, the respondents were divided into four segments, of which three groups valued bread with superfood ingredients. All in all, the type of bread is the most important factor when choosing a bread. Further market research could take into account different types of superfoods (processed/unprocessed), as well as regional deviations in Germany and the EU member states to analyze differences regarding the market potential of staple foods such as bread that serve a functional purpose through superfood ingredients.

Suggested Citation

  • Stephan G.H. Meyerding & Annemone Kürzdörfer & Birgit Gassler, 2018. "Consumer Preferences for Superfood Ingredients—the Case of Bread in Germany," Sustainability, MDPI, vol. 10(12), pages 1-20, December.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:12:p:4667-:d:188851
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/10/12/4667/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/10/12/4667/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Santeramo, Fabio Gaetano & Carlucci, Domenico & De Devitiis, Biagia & Seccia, Antonio & Stasi, Antonio & Viscecchia, Rosaria & Nardone, Gianluca, 2017. "Emerging trends in European food, diets and food industry," MPRA Paper 82105, University Library of Munich, Germany.
    2. Qing Liu & Zhen Yan & Jiehong Zhou, 2017. "Consumer Choices and Motives for Eco-Labeled Products in China: An Empirical Analysis Based on the Choice Experiment," Sustainability, MDPI, vol. 9(3), pages 1-12, February.
    3. Michelle S. Segovia & Marco A. Palma, 2016. "Buying your way into a healthier lifestyle: a latent class analysis of healthy food purchases," Applied Economics, Taylor & Francis Journals, vol. 48(21), pages 1965-1977, May.
    4. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    5. Jingjing Wang & Chengyan Yue & Karina Gallardo & Vicki McCracken & James Luby & Jim McFerson, 2017. "What Consumers Are Looking for in Strawberries: Implications from Market Segmentation Analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 33(1), pages 56-69, January.
    6. Bitzios, Michael & Fraser, Iain & Haddock-Fraser, Janet, 2011. "Functional ingredients and food choice: Results from a dual-mode study employing means-end-chain analysis and a choice experiment," Food Policy, Elsevier, vol. 36(5), pages 714-724, October.
    7. Gunarathne, Anoma & Hemmerling, Sarah & Krestel, Naemi & Zühlsdorf, Anke & Spiller, Achim, 2017. "Segmenting Foodies in Germany: Actionable Insights for Agro-food Marketers," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261422, European Association of Agricultural Economists.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yash D. Jagdale & Saurabh V. Mahale & Beenish Zohra & Gulzar Ahmad Nayik & Aamir Hussain Dar & Khalid Ali Khan & Gholamreza Abdi & Ioannis K. Karabagias, 2021. "Nutritional Profile and Potential Health Benefits of Super Foods: A Review," Sustainability, MDPI, vol. 13(16), pages 1-27, August.
    2. Maurizio Vrenna & Pier Paolo Peruccio & Xin Liu & Fang Zhong & Yuchi Sun, 2021. "Microalgae as Future Superfoods: Fostering Adoption through Practice-Based Design Research," Sustainability, MDPI, vol. 13(5), pages 1-26, March.
    3. Fabian Kirsch & Mark Lohmann & Gaby-Fleur Böl, 2022. "The Public’s Understanding of Superfoods," Sustainability, MDPI, vol. 14(7), pages 1-12, March.
    4. Georgiana-Raluca Lădaru & Marian Siminică & Maria Claudia Diaconeasa & Diana Maria Ilie & Carmen-Elena Dobrotă & Marian Motofeanu, 2021. "Influencing Factors and Social Media Reflections of Bakery Products Consumption in Romania," Sustainability, MDPI, vol. 13(6), pages 1-17, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lillemo, Shuling Chen, 2014. "Measuring the effect of procrastination and environmental awareness on households' energy-saving behaviours: An empirical approach," Energy Policy, Elsevier, vol. 66(C), pages 249-256.
    2. Kelvin Balcombe & Michail Bitzios & Iain Fraser & Janet Haddock-Fraser, 2014. "Using Attribute Importance Rankings Within Discrete Choice Experiments: An Application to Valuing Bread Attributes," Journal of Agricultural Economics, Wiley Blackwell, vol. 65(2), pages 446-462, June.
    3. Simplice A. Asongu, 2014. "Knowledge Economy and Financial Sector Competition in African Countries," African Development Review, African Development Bank, vol. 26(2), pages 333-346, June.
    4. Rodríguez-Fuentes, Carlos Javier & Hernández-López, Montserrat, 1997. "Análisis de diferencias estructurales interregionales determinantes en el impacto de la política monetaria," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 7, pages 141-157, Junio.
    5. Asongu, Simplice & Tchamyou, Vanessa & Asongu, Ndemaze & Tchamyou, Nina, 2018. "The Comparative African Economics of Governance in Fighting Terrorism," MPRA Paper 92346, University Library of Munich, Germany.
    6. Simplice A Asongu, 2013. "Modeling the future of knowledge economy: evidence from SSA and MENA countries," Economics Bulletin, AccessEcon, vol. 33(1), pages 612-624.
    7. Xiangfei Yuan & Haijing Hao & Chenghua Guan & Alex Pentland, 2022. "Which factors affect the performance of technology business incubators in China? An entrepreneurial ecosystem perspective," PLOS ONE, Public Library of Science, vol. 17(1), pages 1-20, January.
    8. Orkhan Sariyev & Tim K. Loos & Manfred Zeller & Tulsi Gurung, 2020. "Women in household decision-making and implications for dietary quality in Bhutan," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-20, December.
    9. Romero, Pascual & Botía, Pablo & del Amor, Francisco M. & Gil-Muñoz, Rocío & Flores, Pilar & Navarro, Josefa María, 2019. "Interactive effects of the rootstock and the deficit irrigation technique on wine composition, nutraceutical potential, aromatic profile, and sensory attributes under semiarid and water limiting condi," Agricultural Water Management, Elsevier, vol. 225(C).
    10. Mohd Hizam Hanafiah, & Sheikh Usman Yousaf, & Bushra Usman,, 2017. "The influence of psychological capital on the growth intentions of entrepreneurs: A study on Malaysian SME entrepreneurs," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(5), pages 556-569, December.
    11. Omar Hegazi & Samer Alalalmeh & Ahmad Alfaresi & Soheil Dashtinezhad & Ahmed Bahada & Moyad Shahwan & Ammar Abdulrahman Jairoun & Tesleem K. Babalola & Haya Yasin, 2022. "Development, Validation, and Utilization of a Social Media Use and Mental Health Questionnaire among Middle Eastern and Western Adults: A Pilot Study from the UAE," IJERPH, MDPI, vol. 19(23), pages 1-18, November.
    12. Mudaca, Joao Daniel & Tsuchiya, Toshiyuki & Yamada, Masaaki & Onwona-Agyeman, Siaw, 2015. "Household participation in Payments for Ecosystem Services: A case study from Mozambique," Forest Policy and Economics, Elsevier, vol. 55(C), pages 21-27.
    13. Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022. "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 182-200, June.
    14. Wei Tong Chen & Hew Cameron Merrett & Ying-Hua Huang & Theresia Avila Bria & Ying-Hsiu Lin, 2021. "Exploring the Relationship between Safety Climate and Worker Safety Behavior on Building Construction Sites in Taiwan," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
    15. Akhter Ali & N. Ravichandran & D.K. Batra, 2013. "Children’s Choice of Influence Strategies in Family Purchase Decisions and the Impact of Demographics," Vision, , vol. 17(1), pages 27-40, March.
    16. Yoo, Sun-Young & Vonk, M. Elizabeth, 2012. "The development and initial validation of the Immigrant Parental Stress Inventory (IPSI) in a sample of Korean immigrant parents," Children and Youth Services Review, Elsevier, vol. 34(5), pages 989-998.
    17. Jayaram, Jayanth & Tan, Keah-Choon, 2010. "Supply chain integration with third-party logistics providers," International Journal of Production Economics, Elsevier, vol. 125(2), pages 262-271, June.
    18. M. Todd Royle & Gavin Fox & Wayne A. Hochwarter, 2009. "The Relationships Between Select Situational And Dispositional Constructs And Informal Accountability For Others," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 2(1), pages 113-133.
    19. Simplice A. Asongu & Joseph Nnanna, 2020. "Governance and the Capital Flight Trap in Africa," Working Papers of the African Governance and Development Institute. 20/024, African Governance and Development Institute..
    20. Pamela E. Ofori & Simplice A. Asongu & Vanessa S. Tchamyou, 2021. "The Synergy between Governance and Economic Integration in Promoting Female Economic Inclusion in Sub-Saharan Africa," Working Papers 21/071, European Xtramile Centre of African Studies (EXCAS).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:10:y:2018:i:12:p:4667-:d:188851. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.