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Traditional Cheese Production and an EU Labeling Scheme: The Alpine Cheese Producers’ Opinion

Author

Listed:
  • Alessandro Bonadonna

    (Department of Management, University of Turin, Corso Unione Sovietica 218 bis, 10134 Turin, Italy
    NatRisk—Research Centre on Natural Risks in Mountain and Hilly Environments, University of Torino, Largo Paolo Braccini 2, Grugliasco, 10095 Turin, Italy)

  • Giovanni Peira

    (Department of Management, University of Turin, Corso Unione Sovietica 218 bis, 10134 Turin, Italy
    NatRisk—Research Centre on Natural Risks in Mountain and Hilly Environments, University of Torino, Largo Paolo Braccini 2, Grugliasco, 10095 Turin, Italy)

  • Chiara Giachino

    (Department of Management, University of Turin, Corso Unione Sovietica 218 bis, 10134 Turin, Italy)

  • Luana Molinaro

    (Independent Researcher, Corbetta, 20011 Milan, Italy)

Abstract

In 2012, the European Union introduced two optional quality terms (OQT) as new tools for the enhancement of food products. Two years later, the requirements for the use of the OQT “mountain product” were defined to enhance agricultural production in harsh environments, such as mountain areas. This new tool aimed at promoting local development, maintaining the economic activities in mountain areas and redistributing wealth. The present research aims at understanding if farmers perceived this tool as useful and evaluates their level of awareness. To this aim, a sample of 68 traditional cheese producers from the North West Alpine Arch was interviewed. The results show that some cheese producers have a positive attitude towards the concepts set out in the OQT “mountain product” and consider it a useful tool to promote and enhance their products. Some critical elements are also discussed.

Suggested Citation

  • Alessandro Bonadonna & Giovanni Peira & Chiara Giachino & Luana Molinaro, 2017. "Traditional Cheese Production and an EU Labeling Scheme: The Alpine Cheese Producers’ Opinion," Agriculture, MDPI, vol. 7(8), pages 1-13, August.
    • Handle: RePEc:gam:jagris:v:7:y:2017:i:8:p:65-:d:106635
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    References listed on IDEAS

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    5. Luigi Bollani & Giovanni Peira & Erica Varese & Enrico Nesi & Maria Beatrice Pairotti & Alessandro Bonadonna, 2017. "Labelling and sustainability in the green food economy: Perception among millennials with a good cultural background," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2017(2), pages 83-101.
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    8. Alessandro Bonadonna & Stefano Duglio & Luigi Bollani & Giovanni Peira, 2022. "Mountain Food Products: A Cluster Analysis Based on Young Consumers’ Perceptions," Sustainability, MDPI, vol. 14(19), pages 1-14, September.
    9. Rebecca Montrasio & Silvana Mattiello & Martina Zucaro & Dino Genovese & Luca Battaglini, 2020. "The Perception of Ecosystem Services of Mountain Farming and of a Local Cheese: An Analysis for the Touristic Valorization of an Inner Alpine Area," Sustainability, MDPI, vol. 12(19), pages 1-17, September.
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