IDEAS home Printed from https://ideas.repec.org/a/eee/soceco/v110y2024ics2214804324000429.html
   My bibliography  Save this article

Does enhancing the vividness in connection with the future self increase savings behavior? A field experiment

Author

Listed:
  • Kausel, Edgar E.
  • Reyes, Tomas
  • Larach, Francisco
  • Chacon, Alvaro
  • Enei, Gonzalo

Abstract

Individuals frequently struggle with the challenge of sufficiently saving for retirement, a problem that can significantly impact the quality of life for retirees. Numerous strategies have been devised to mitigate this issue, ranging from traditional methods such as monetary incentives and tax advantages to more innovative approaches aimed at strengthening the individual's connection with their future self. The latter, though theoretically promising, has not yet been field-tested. The underlying premise is that by amplifying the perceptual vividness of one's future self, individuals might be more inclined to make decisions in line with their long-term interests. This study evaluates this hypothesis through a field experiment involving 415 customers of an investment firm. Participants were randomly assigned into three groups: one without any future self-reference (the control group), a second group presented with a text referencing their future selves, and a third group that was given the same text along with a digitally-aged image of themselves. The results indicate that interventions cultivating a more vivid connection to their future selves increase individuals' intentions to save for retirement. This effect on intentions, however, only translated into a short-term, modest impact on the actual amount of money invested.

Suggested Citation

  • Kausel, Edgar E. & Reyes, Tomas & Larach, Francisco & Chacon, Alvaro & Enei, Gonzalo, 2024. "Does enhancing the vividness in connection with the future self increase savings behavior? A field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 110(C).
    • Handle: RePEc:eee:soceco:v:110:y:2024:i:c:s2214804324000429
    DOI: 10.1016/j.socec.2024.102204
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S2214804324000429
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.socec.2024.102204?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hal E. Hershfield & Stephen Shu & Shlomo Benartzi, 2020. "Temporal Reframing and Participation in a Savings Program: A Field Experiment," Marketing Science, INFORMS, vol. 39(6), pages 1039-1051, November.
    2. Richard H. Thaler & Shlomo Benartzi, 2004. "Save More Tomorrow (TM): Using Behavioral Economics to Increase Employee Saving," Journal of Political Economy, University of Chicago Press, vol. 112(S1), pages 164-187, February.
    3. Dur, Robert & Fleming, Dimitry & van Garderen, Marten & van Lent, Max, 2021. "A social norm nudge to save more: A field experiment at a retail bank," Journal of Public Economics, Elsevier, vol. 200(C).
    4. Banks, James & Blundell, Richard & Tanner, Sarah, 1998. "Is There a Retirement-Savings Puzzle?," American Economic Review, American Economic Association, vol. 88(4), pages 769-788, September.
    5. Lei Liu & Tingyong Feng & Jing Chen & Hong Li, 2013. "The Value of Emotion: How Does Episodic Prospection Modulate Delay Discounting?," PLOS ONE, Public Library of Science, vol. 8(11), pages 1-7, November.
    6. Anke Gerbe & Kirsten I.M. Rohde, 2010. "Risk and Preference Reversals in Intertemporal Choice," Post-Print hal-00911832, HAL.
    7. García, Jesús María & Vila, José, 2020. "Financial literacy is not enough: The role of nudging toward adequate long-term saving behavior," Journal of Business Research, Elsevier, vol. 112(C), pages 472-477.
    8. O'Donoghue, Ted & Rabin, Matthew, 1997. "Doing It Now or Later," Department of Economics, Working Paper Series qt7t44m5b0, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
    9. Matthew Rabin & Ted O'Donoghue, 1999. "Doing It Now or Later," American Economic Review, American Economic Association, vol. 89(1), pages 103-124, March.
    10. David I. Laibson & Andrea Repetto & Jeremy Tobacman, 1998. "Self-Control and Saving for Retirement," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 29(1), pages 91-196.
    11. Cohn, Jonathan B. & Liu, Zack & Wardlaw, Malcolm I., 2022. "Count (and count-like) data in finance," Journal of Financial Economics, Elsevier, vol. 146(2), pages 529-551.
    12. Jung, Janice Y. & Mellers, Barbara A., 2016. "American attitudes toward nudges," Judgment and Decision Making, Cambridge University Press, vol. 11(1), pages 62-74, January.
    13. Gerber, Anke & Rohde, Kirsten I.M., 2010. "Risk and preference reversals in intertemporal choice," Journal of Economic Behavior & Organization, Elsevier, vol. 76(3), pages 654-668, December.
    14. repec:cup:judgdm:v:11:y:2016:i:1:p:62-74 is not listed on IDEAS
    15. List John A., 2007. "Field Experiments: A Bridge between Lab and Naturally Occurring Data," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 6(2), pages 1-47, April.
    16. Choi, James J. & Haisley, Emily & Kurkoski, Jennifer & Massey, Cade, 2017. "Small cues change savings choices," Journal of Economic Behavior & Organization, Elsevier, vol. 142(C), pages 378-395.
    17. Edgar E. Kausel & Erwin Hansen & Pablo Tapia, 2016. "Responsible Personal Finance: The Role of Conscientiousness in Bank and Pension Savings in Chile," International Review of Finance, International Review of Finance Ltd., vol. 16(1), pages 161-167, March.
    18. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    19. Daniel M. Bartels & Oleg Urminsky, 2011. "On Intertemporal Selfishness: How the Perceived Instability of Identity Underlies Impatient Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(1), pages 182-198.
    20. Janice Y. Jung & Barbara A. Mellers, 2016. "American attitudes toward nudges," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(1), pages 62-74, January.
    21. Finke, Michael S. & Huston, Sandra J., 2013. "Time preference and the importance of saving for retirement," Journal of Economic Behavior & Organization, Elsevier, vol. 89(C), pages 23-34.
    22. Brigitte C. Madrian & Dennis F. Shea, 2001. "The Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 116(4), pages 1149-1187.
    23. Loschelder, David D. & Siepelmeyer, Henrik & Fischer, Daniel & Rubel, Julian A., 2019. "Dynamic norms drive sustainable consumption: Norm-based nudging helps café customers to avoid disposable to-go-cups," Journal of Economic Psychology, Elsevier, vol. 75(PA).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Committee, Nobel Prize, 2017. "Richard H. Thaler: Integrating Economics with Psychology," Nobel Prize in Economics documents 2017-1, Nobel Prize Committee.
    2. Diane Pelly & Orla Doyle, 2022. "Nudging in the workplace: increasing participation in employee EDI wellness events," Working Papers 202208, Geary Institute, University College Dublin.
    3. Shari De Baets & Dilek Önkal & Wasim Ahmed, 2022. "Do Risky Scenarios Affect Forecasts of Savings and Expenses?," Forecasting, MDPI, vol. 4(1), pages 1-28, February.
    4. Timmons, Shane & Robertson, Deirdre & Lunn, Pete, 2022. "Combining nudges and boosts to increase precautionary saving: A large-scale field experiment," Papers WP722, Economic and Social Research Institute (ESRI).
    5. Giovanni Mastrobuoni & Matthew Weinberg, 2009. "Heterogeneity in Intra-monthly Consumption Patterns, Self-Control, and Savings at Retirement," American Economic Journal: Economic Policy, American Economic Association, vol. 1(2), pages 163-189, August.
    6. Börsch-Supan, A. & Härtl, K. & Leite, D.N., 2016. "Social Security and Public Insurance," Handbook of the Economics of Population Aging, in: Piggott, John & Woodland, Alan (ed.), Handbook of the Economics of Population Aging, edition 1, volume 1, chapter 0, pages 781-863, Elsevier.
    7. Døskeland, Trond & Martuza, Jareef Bin & Pedersen, Lars Jacob Tynes & Santos, Francisco & Sjåstad, Hallgeir & Thorbjørnsen, Helge, 2025. "The role of social norms in retirement saving: Evidence from two natural field experiments," Journal of Business Research, Elsevier, vol. 190(C).
    8. A Lusardi & J Skinner & S Venti, 2001. "Saving puzzles and saving policies in the United States," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 17(1), pages 95-115, Spring.
    9. Damgaard, Mette Trier & Nielsen, Helena Skyt, 2018. "Nudging in education," Economics of Education Review, Elsevier, vol. 64(C), pages 313-342.
    10. Laureti, Carolina & Szafarz, Ariane, 2023. "Banking regulation and costless commitment contracts for time-inconsistent agents," Economic Modelling, Elsevier, vol. 129(C).
    11. Stefano DellaVigna, 2009. "Psychology and Economics: Evidence from the Field," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 315-372, June.
    12. Annamaria Lusardi, 2000. "Explaining Why So Many Households Do Not Save," Working Papers 0001, Harris School of Public Policy Studies, University of Chicago.
    13. Gary V. Engelhardt & Anil Kumar, 2007. "Employer Matching and 401(k) Saving: Evidence from the Health and Retirement Study," NBER Chapters, in: Public Policy and Retirement, Trans-Atlantic Public Economics Seminar (TAPES), pages 1920-1943, National Bureau of Economic Research, Inc.
    14. Friedman, Willa & Wilson, Nicholas, 2022. "Can nudging overcome procrastinating on preventive health investments?," Economics & Human Biology, Elsevier, vol. 45(C).
    15. Francisco Gomes & Michael Haliassos & Tarun Ramadorai, 2021. "Household Finance," Journal of Economic Literature, American Economic Association, vol. 59(3), pages 919-1000, September.
    16. Kevin X.D. Huang & Frank Caliendo, 2007. "Rationalizing Seven Consumption-Saving Puzzles in a Unified Framework," Vanderbilt University Department of Economics Working Papers 0716, Vanderbilt University Department of Economics.
    17. Halit Yanıkkaya & Zeynep Aktaş Koral & Sadettin Haluk Çitçi, 2023. "The Power of Financial Incentives versus the Power of Suggestion for Individual Pension: Are Financial Incentives or Automatic Enrollment Policies More Effective?," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    18. David Laibson & Andrea Repetto & Jeremy Tobacman, 2005. "Estimating Discount Functions with Consumption Choices over the Lifecycle," Levine's Bibliography 784828000000000643, UCLA Department of Economics.
    19. Sulka, Tomasz, 2023. "Planning and saving for retirement," European Economic Review, Elsevier, vol. 160(C).
    20. Uhr, Charline & Meyer, Steffen & Hackethal, Andreas, 2021. "Smoking hot portfolios? Trading behavior, investment biases, and self-control failure," Journal of Empirical Finance, Elsevier, vol. 63(C), pages 73-95.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:soceco:v:110:y:2024:i:c:s2214804324000429. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/inca/620175 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.