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A modified Galam’s model for word-of-mouth information exchange

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  • Ellero, Andrea
  • Fasano, Giovanni
  • Sorato, Annamaria

Abstract

In this paper we analyze the stochastic model proposed by Galam in [S. Galam, Modelling rumors: The no plane Pentagon French hoax case, Physica A 320 (2003), 571–580], for information spreading in a ‘word-of-mouth’ process among agents, based on a majority rule. Using the communications rules among agents defined in the above reference, we first perform simulations of the ‘word-of-mouth’ process and compare the results with the theoretical values predicted by Galam’s model. Some dissimilarities arise in particular when a small number of agents is considered. We find motivations for these dissimilarities and suggest some enhancements by introducing a new parameter dependent model. We propose a modified Galam’s scheme which is asymptotically coincident with the original model in the above reference. Furthermore, for relatively small values of the parameter, we provide a numerical experience proving that the modified model often outperforms the original one.

Suggested Citation

  • Ellero, Andrea & Fasano, Giovanni & Sorato, Annamaria, 2009. "A modified Galam’s model for word-of-mouth information exchange," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 388(18), pages 3901-3910.
    • Handle: RePEc:eee:phsmap:v:388:y:2009:i:18:p:3901-3910
    DOI: 10.1016/j.physa.2009.06.002
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    References listed on IDEAS

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    Cited by:

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    2. Han, Shuo & Zhuang, Fuzhen & He, Qing & Shi, Zhongzhi & Ao, Xiang, 2014. "Energy model for rumor propagation on social networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 394(C), pages 99-109.
    3. Tian, Ru-Ya & Zhang, Xue-Fu & Liu, Yi-Jun, 2015. "SSIC model: A multi-layer model for intervention of online rumors spreading," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 427(C), pages 181-191.
    4. Andrea Ellero & Annamaria Sorato & Giovanni Fasano, 2011. "A new model for estimating the probability of information spreading with opinion leaders," Working Papers 13, Department of Management, Università Ca' Foscari Venezia.
    5. Alatas, Husin & Nurhimawan, Salamet & Asmat, Fikri & Hardhienata, Hendradi, 2017. "Dynamics of an agent-based opinion model with complete social connectivity network," Chaos, Solitons & Fractals, Elsevier, vol. 101(C), pages 24-32.

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