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Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice

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  • Lourenço, Carlos J.S.
  • Dellaert, Benedict G.C.
  • Donkers, Bas

Abstract

Financial advisors seek to accurately measure individuals' risk preferences and provide sound personalized investment advice. Both advice tasks are increasingly offered through automated online technologies. Little is known, however, about what drives individuals' acceptance of such automated financial advice and, from a consumer point of view, which firms may be best positioned to provide such advice.

Suggested Citation

  • Lourenço, Carlos J.S. & Dellaert, Benedict G.C. & Donkers, Bas, 2020. "Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 107-124.
  • Handle: RePEc:eee:joinma:v:49:y:2020:i:c:p:107-124
    DOI: 10.1016/j.intmar.2019.10.003
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    References listed on IDEAS

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