IDEAS home Printed from https://ideas.repec.org/a/eee/jfpoli/v35y2010i5p456-462.html
   My bibliography  Save this article

A consumer segmentation study with regards to genetically modified food in urban China

Author

Listed:
  • Zhang, Xiaoyong
  • Huang, Jikun
  • Qiu, Huanguang
  • Huang, Zhurong

Abstract

The objective of this study is to identify the underlying subgroups of Chinese consumers in terms of their perceptions and attitudes toward GM foods. In particular, we address the following specific questions: may researchers segment Chinese urban consumers in terms of their attitudes and perceptions toward GM foods? Are there any relationships between segmented consumer groups and other factors - such as their exposure to GM knowledge and socio-demographics? And, what policy implications can be drawn from this research to the future biotech development in China? Based on a large-scale survey data collected by the authors in 2002 and 2003 in 11 cities of China, this research applies consumer research methodologies. The combination of factor and cluster analysis enables us to identify successfully and consistently four Chinese consumer clusters based on their perceptions and attitudes toward GM foods, which include a food safety cluster, a nutritional technologist cluster, a GM skeptic cluster, and a cluster of GM for non-food promoter.

Suggested Citation

  • Zhang, Xiaoyong & Huang, Jikun & Qiu, Huanguang & Huang, Zhurong, 2010. "A consumer segmentation study with regards to genetically modified food in urban China," Food Policy, Elsevier, vol. 35(5), pages 456-462, October.
  • Handle: RePEc:eee:jfpoli:v:35:y:2010:i:5:p:456-462
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0306-9192(10)00052-7
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Zhang, Xiaoyong & Dagevos, Hans & He, Yuna & van der Lans, Ivo & Zhai, Fengying, 2008. "Consumption and corpulence in China: A consumer segmentation study based on the food perspective," Food Policy, Elsevier, vol. 33(1), pages 37-47, February.
    2. William Kaye-Blake & Anna O'Connell & Charles Lamb, 2007. "Potential market segments for genetically modified food: Results from cluster analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 23(4), pages 567-582.
    3. Jikun Huang & Yunhua Wu & Huayong Zhi & Scott Rozelle, 2008. "Small Holder Incomes, Food Safety and Producing, and Marketing China's Fruit ," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(3), pages 469-479.
    4. Hallman, William K. & Hebden, W. Carl & Aquino, Helen L. & Cuite, Cara L. & Lang, John T., 2003. "Public Perceptions Of Genetically Modified Foods: A National Study Of American Knowledge And Opinion," Working Papers 18174, Rutgers University, Food Policy Institute.
    5. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Adhikari, Rajendra Prasad & Collins, Ray & Sun, Ximing, 2012. "Segmenting Consumers to Inform Agrifood Value Chain Development in Nepal," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 15(4).
    2. Badar, Hammad & Ariyawardana, Anoma & Collins, Ray, 2015. "Capturing Consumer Preferences for Value Chain Improvements in the Mango Industry of Pakistan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 18(3).
    3. Mingyang Zhang & Chao Chen & Wuyang Hu & Lijun Chen & Jintao Zhan, 2016. "Influence of Source Credibility on Consumer Acceptance of Genetically Modified Foods in China," Sustainability, MDPI, Open Access Journal, vol. 8(9), pages 1-16, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jfpoli:v:35:y:2010:i:5:p:456-462. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/locate/foodpol .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.