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Seeing through smoke and mirrors: A critical analysis of marketing CSR

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  • Prasad, Ajnesh
  • Holzinger, Ingo

Abstract

This study adopts a critical management studies perspective to appraise the phenomenon of marketing corporate social responsibility (CSR). Views emerging from critical management studies are particularly beneficial for a project of this scope due to their ability to render visible the hidden ideologies that are the corollary of corporate marketing of CSR initiatives. Slavoj Zizek's concept of false consciousness of ideology elucidates the dynamics of this enactment. This paper concludes with a discussion of the contributions a critical management studies perspective can impart on to discourses regarding corporate marketing and CSR, and provides some consideration of the implications these arguments pose for practice.

Suggested Citation

  • Prasad, Ajnesh & Holzinger, Ingo, 2013. "Seeing through smoke and mirrors: A critical analysis of marketing CSR," Journal of Business Research, Elsevier, vol. 66(10), pages 1915-1921.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:10:p:1915-1921
    DOI: 10.1016/j.jbusres.2013.02.013
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    Cited by:

    1. Masoud Shadnam & Andrey Bykov & Ajnesh Prasad, 2021. "Opening Constructive Dialogues Between Business Ethics Research and the Sociology of Morality: Introduction to the Thematic Symposium," Journal of Business Ethics, Springer, vol. 170(2), pages 201-211, May.
    2. Prasad, Ajnesh, 2018. "When is economic inequality justified?," Business Horizons, Elsevier, vol. 61(6), pages 855-862.
    3. Rajiv Maher, 2022. "Deliberating or Stalling for Justice? Dynamics of Corporate Remediation and Victim Resistance Through the Lens of Parentalism: The Fundão dam Collapse and the Renova Foundation in Brazil," Journal of Business Ethics, Springer, vol. 178(1), pages 15-36, June.
    4. Liu, Chelsea, 2018. "Are women greener? Corporate gender diversity and environmental violations," Journal of Corporate Finance, Elsevier, vol. 52(C), pages 118-142.
    5. Yan, Ji & Xia, Senmao & Jiang, Amanda & Lin, Zhibin, 2024. "The effect of different types of virtual influencers on consumers’ emotional attachment," Journal of Business Research, Elsevier, vol. 177(C).
    6. Sofia Villo & Natalya Turkina, 2023. "How do Russian National Systems of Institutional Absences Shape Insensitive Corporate Environmental Violence of a Russian Extractive Multinational Corporation?," Journal of Business Ethics, Springer, vol. 185(2), pages 315-331, June.
    7. Peter Norberg, 2018. "Bankers Bashing Back: Amoral CSR Justifications," Journal of Business Ethics, Springer, vol. 147(2), pages 401-418, January.
    8. Butler, Nick, 2018. "Fantasies of strategy: Žižek, discourse and enjoyment," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 53(C), pages 79-88.
    9. Arturo Luque & Noelia Herrero‐García, 2019. "How corporate social (ir)responsibility in the textile sector is defined, and its impact on ethical sustainability: An analysis of 133 concepts," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1285-1306, November.
    10. Siano, Alfonso & Vollero, Agostino & Conte, Francesca & Amabile, Sara, 2017. "“More than words”: Expanding the taxonomy of greenwashing after the Volkswagen scandal," Journal of Business Research, Elsevier, vol. 71(C), pages 27-37.
    11. Sri Ningsih & Iman Harymawan & Nurul Fitriani & Brian Lam, 2021. "Pessimistic Tone in Earnings Announcement and CSR Disclosure: Exploring the Interacting Role of CEO Busyness," Sustainability, MDPI, vol. 13(24), pages 1-19, December.
    12. Sun, Wenbin & Ding, Yuan, 2020. "Corporate social responsibility and cash flow volatility: The curvilinear moderation of marketing capability," Journal of Business Research, Elsevier, vol. 116(C), pages 48-59.
    13. Sameer Azizi, 2022. "A National Governance Approach to the Political Nature and Role of Business: Case Study of the Mobile Telecommunications Industry in Afghanistan," Journal of Business Ethics, Springer, vol. 177(4), pages 843-860, May.
    14. Andrew Crane & Sarah Glozer, 2016. "Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges," Journal of Management Studies, Wiley Blackwell, vol. 53(7), pages 1223-1252, November.
    15. Carolin Plewa & Jodie Conduit & Pascale Quester & Claire Johnson, 2015. "The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective," Journal of Business Ethics, Springer, vol. 127(3), pages 643-659, March.
    16. Farzad H. Alvi & Ajnesh Prasad & Paulina Segarra, 2019. "The Political Embeddedness of Entrepreneurship in Extreme Contexts: The Case of the West Bank," Journal of Business Ethics, Springer, vol. 157(1), pages 279-292, June.
    17. Glover, Jane & Touboulic, Anne, 2020. "Tales from the countryside: Unpacking “passing the environmental buck” as hypocritical practice in the food supply chain," Journal of Business Research, Elsevier, vol. 121(C), pages 33-46.
    18. Kim, Rebecca Chunghee & Yoo, Kate Inyoung & Uddin, Helal, 2018. "The Korean Air nut rage scandal: Domestic versus international responses to a viral incident," Business Horizons, Elsevier, vol. 61(4), pages 533-544.

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