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Signaling New Product Introductions: A Framework Explaining the Timing of Preannouncements

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  • Kohli, Chiranjeev

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  • Kohli, Chiranjeev, 1999. "Signaling New Product Introductions: A Framework Explaining the Timing of Preannouncements," Journal of Business Research, Elsevier, vol. 46(1), pages 45-56, September.
  • Handle: RePEc:eee:jbrese:v:46:y:1999:i:1:p:45-56
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    References listed on IDEAS

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    1. Gilbert, Richard J, 1992. "Symposium on Compatibility: Incentives and Market Structure," Journal of Industrial Economics, Wiley Blackwell, vol. 40(1), pages 1-8, March.
    2. Ming-Jer Chen & Ken G. Smith & Curtis M. Grimm, 1992. "Action Characteristics as Predictors of Competitive Responses," Management Science, INFORMS, vol. 38(3), pages 439-455, March.
    3. Daniel A. Levinthal & Devavrat Purohit, 1989. "Durable Goods and Product Obsolescence," Marketing Science, INFORMS, vol. 8(1), pages 35-56.
    4. Gatignon, Hubert & Robertson, Thomas S, 1985. " A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 849-867, March.
    5. Kreps, David M. & Wilson, Robert, 1982. "Reputation and imperfect information," Journal of Economic Theory, Elsevier, vol. 27(2), pages 253-279, August.
    6. Lambin, Jean-Jacques & Naert, Philippe A. & Bultez, Alain, 1975. "Optimal marketing behavior in oligopoly," European Economic Review, Elsevier, vol. 6(2), pages 105-128, April.
    7. Marian Chapman Moore, 1992. "Signals and Choices in a Competitive Interaction: The Role of Moves and Messages," Management Science, INFORMS, vol. 38(4), pages 483-500, April.
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    Cited by:

    1. Su, Meng & Rao, Vithala R., 2011. "Timing decisions of new product preannouncement and launch with competition," International Journal of Production Economics, Elsevier, vol. 129(1), pages 51-64, January.
    2. Zhang, Jianqiang & Liang, Qi & Huang, Jian, 2016. "Forward advertising: A competitive analysis of new product preannouncement," Information Economics and Policy, Elsevier, vol. 37(C), pages 3-12.
    3. Liao, Shuling & Cheng, Colin C.J., 2014. "Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective," Journal of Business Research, Elsevier, vol. 67(1), pages 2919-2925.

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