Signaling New Product Introductions: A Framework Explaining the Timing of Preannouncements
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- Gatignon, Hubert & Robertson, Thomas S, 1985. " A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 849-67, March.
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INFORMS, vol. 38(3), pages 439-455, March.
- Chen, M.J. & Smith, K.G. & Grimm, C.M., 1991. "Action Charasteristics As Predictors of Competitive Responses," Papers fb-_91-12, Columbia - Graduate School of Business.
- Gilbert, Richard J, 1992. "Symposium on Compatibility: Incentives and Market Structure," Journal of Industrial Economics, Wiley Blackwell, vol. 40(1), pages 1-8, March.
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