A model of mobile app and ad platform markets
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DOI: 10.1016/j.ijindorg.2024.103117
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More about this item
Keywords
Platforms; Mobile ecosystem; Mobile applications; Advertising intermediaries;All these keywords.
JEL classification:
- D4 - Microeconomics - - Market Structure, Pricing, and Design
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
- L4 - Industrial Organization - - Antitrust Issues and Policies
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