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Market foreclosure and vertical merger: A case study of the vertical merger between Turner Broadcasting and Time Warner

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  • Suzuki, Ayako

Abstract

We employ an event-study methodology, the event being the vertical merger between Time Warner and Turner Broadcasting, distribution and programming, respectively, in the cable television industry. We assess the effects of the merger on final prices, subscriptions, and carriage and marketing decisions of Time Warner. The analysis finds several interesting facts. First, foreclosure in Time Warner markets following the merger is observed for the rival channels that are not integrated with any cable distributors. Second, the Turner Broadcasting channels that increased market shares because of this merger appeared to be foreclosed by Time Warner prior to the merger. The preference for own channels by Time Warner persisted, despite a lower quality of channel bundles in its markets; efficiency gains from the merger were not passed on to consumers.

Suggested Citation

  • Suzuki, Ayako, 2009. "Market foreclosure and vertical merger: A case study of the vertical merger between Turner Broadcasting and Time Warner," International Journal of Industrial Organization, Elsevier, vol. 27(4), pages 532-543, July.
  • Handle: RePEc:eee:indorg:v:27:y:2009:i:4:p:532-543
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    Citations

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    Cited by:

    1. Robin Lee & Michael Whinston & Ali Yurukoglu & Gregory Crawford, 2013. "The Welfare Effects of Vertical Integration in Multichannel Television Markets," 2013 Meeting Papers 81, Society for Economic Dynamics.
    2. In Kyung Kim & Vladyslav Nora, 2017. "Does Vertical Integration Enhance Non-Price Efficiency? Evidence from the Movie Theater Industry," Working Papers 1701, Nazarbayev University, Department of Economics, revised Feb 2018.
    3. Christopher Yoo, 2014. "Merger Review by the Federal Communications Commission: Comcast–NBC Universal," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 45(3), pages 295-321, November.
    4. Avinadav, Tal & Chernonog, Tatyana & Perlman, Yael, 2017. "Mergers and acquisitions between risk-averse parties," European Journal of Operational Research, Elsevier, vol. 259(3), pages 926-934.

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