Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets: The case of India
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DOI: 10.1016/j.ibusrev.2015.10.008
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- Gyensare, Michael Asiedu & Miri, Domnan & Zahoor, Nadia & Alajaty, Mahmoud, 2024. "Aspiring to go abroad: How and when international entrepreneurial aspiration fuel emerging markets entrepreneurial ventures’ internationalisation speed," Journal of International Management, Elsevier, vol. 30(2).
- Mukherjee, Debmalya & Kumar, Satish & Mukherjee, Deepraj & Goyal, Kirti, 2022. "Mapping five decades of international business and management research on India: A bibliometric analysis and future directions," Journal of Business Research, Elsevier, vol. 145(C), pages 864-891.
- Somjit Barat, 2022. "Attitudes of the Indian Middle Class: A Theory of Planned Behavior Approach," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 8(1), pages 21-42, January.
- Edacherian, Saneesh & Panicker, Vidya Sukumara, 2022. "Do interlocks by different types of directors affect the nature of internationalization strategy of emerging market multinationals?," International Business Review, Elsevier, vol. 31(4).
- Farman Afzal & Yunfei Shao & Muhammad Sajid & Fahim Afzal, 2019. "Market Sustainability: A Globalization and Consumer Culture Perspective in the Chinese Retail Market," Sustainability, MDPI, vol. 11(3), pages 1-24, January.
- de la Rue du Can, Stephane & Khandekar, Aditya & Abhyankar, Nikit & Phadke, Amol & Khanna, Nina Zheng & Fridley, David & Zhou, Nan, 2019. "Modeling India’s energy future using a bottom-up approach," Applied Energy, Elsevier, vol. 238(C), pages 1108-1125.
- Li, Rong & Laroche, Michel & Richard, Marie-Odile & Cui, Xinyu, 2022. "More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Eggimann, Andres & Kendzia, Michael Jan, 2022. "Rise of the Indian Middle Class and Its Impact on the Labor Market," IZA Discussion Papers 15410, Institute of Labor Economics (IZA).
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Keywords
Aspiration of consumers; Consumers in emerging market; Entrepreneurial motivations; India's middle class;All these keywords.
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