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An Insight into the Growth of New Retail Formats in India

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  • Sinha, Piyush Kumar
  • Kar Sanjay Kumar

Abstract

The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats -hypermarkets and supermarkets are growing very fast. Apart from the brick -mortar formats, brick -click and click-click formats are also increasingly visible on the Indian retail landscape. Consumer dynamics in India is changing and the retailers need to take note of this and formulate their strategies and tactics to deliver value to the consumer. This paper investigates modern retail developments and growth of modern formats in this country. We also discuss the challenges and opportunities available to the retailers to succeed in this country.

Suggested Citation

  • Sinha, Piyush Kumar & Kar Sanjay Kumar, 2007. "An Insight into the Growth of New Retail Formats in India," IIMA Working Papers WP2007-03-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:wp02015
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    File URL: https://www.iima.ac.in/sites/default/files/rnpfiles/2007-03-04_PKSinha.pdf
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    Citations

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    Cited by:

    1. Dharmendra Mehta & Naveen K. Mehta & Jitendra Sharma, 2012. "Indian Organized Retail Sector: Impediments and Opportunities," Oeconomics of Knowledge, Saphira Publishing House, vol. 4(5), pages 8-17, November.
    2. Rajesh Sharma & Abhinanda Gautam, 2017. "Redefining Retail Store Formats - A South African Study," Applied Finance and Accounting, Redfame publishing, vol. 3(2), pages 61-69, August.
    3. Arif Hasan, 2017. "Examining Applicability of RSQS with Added Dimensions for Organized Apparel Retailers in India," Paradigm, , vol. 21(1), pages 52-74, June.
    4. Kulke, Elmar & Suwala, Lech, 2015. "Internationalization of grocery retailers in emerging markets – general considerations and economic impacts," EconStor Preprints 247642, ZBW - Leibniz Information Centre for Economics.
    5. Ch. Jayasankara Prasad, 2010. "Effect of Consumer Demographic Attributes on Store Choice Behaviour in Food and Grocery Retailing - An Empirical Analysis," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 35(1), pages 35-58, February.
    6. Javalgi, Rajshekhar (Raj) G. & Grossman, David A., 2016. "Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets: The case of India," International Business Review, Elsevier, vol. 25(3), pages 657-667.

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