IDEAS home Printed from https://ideas.repec.org/a/eee/ecolec/v200y2022ics0921800922001951.html
   My bibliography  Save this article

Is it just the distance? Consumer preference for geographical and social proximity of food production

Author

Listed:
  • Hasanzade, Vüsal
  • Elshiewy, Ossama
  • Toporowski, Waldemar

Abstract

Consumption of locally-produced food is one important contribution to promote a more sustainable economy. Several previous studies have focused on distance declarations, denoted as geographical proximity of food production, and how it affects choice. All without consensus about what distance should hold for local food. Other previous research has identified social proximity as a local-related product characteristic that drives perception and choice (e.g., family-run farms). However, there is no previous study providing a clear picture regarding the choice behavior and preference relationship of geographical and social proximity attributes (particularly when the distance declaration of locally-produced food varies). To fill this research gap, we employed a between-subjects experiment (i.e., varying the distance declaration of local food) in combination with a choice-based conjoint analysis to understand consumer preferences for geographical and social proximity of food production in Germany. Results indicate a higher preference and willingness to pay for food with greater geographical and social proximity, with the effects more pronounced for geographical proximity. A follow-up analysis provides novel insights by explaining preference heterogeneity for geographical and social proximity attributes with important implications for research and practice.

Suggested Citation

  • Hasanzade, Vüsal & Elshiewy, Ossama & Toporowski, Waldemar, 2022. "Is it just the distance? Consumer preference for geographical and social proximity of food production," Ecological Economics, Elsevier, vol. 200(C).
    • Handle: RePEc:eee:ecolec:v:200:y:2022:i:c:s0921800922001951
    DOI: 10.1016/j.ecolecon.2022.107533
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0921800922001951
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ecolecon.2022.107533?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Iryna Printezis & Carola Grebitus & Stefan Hirsch, 2019. "The price is right!? A meta-regression analysis on willingness to pay for local food," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-23, May.
    2. Thong Meas & Wuyang Hu & Marvin T. Batte & Timothy A. Woods & Stan Ernst, 2015. "Substitutes or Complements? Consumer Preference for Local and Organic Food Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 97(4), pages 1044-1071.
    3. Wuyang Hu & Marvin T. Batte & Timothy Woods & Stan Ernst, 2012. "Consumer preferences for local production and other value-added label claims for a processed food product," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(3), pages 489-510, July.
    4. Steiger, Robert & Posch, Eva & Tappeiner, Gottfried & Walde, Janette, 2020. "The impact of climate change on demand of ski tourism - a simulation study based on stated preferences," Ecological Economics, Elsevier, vol. 170(C).
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Greg Allenby & Jeff Brazell & John Howell & Peter Rossi, 2014. "Economic valuation of product features," Quantitative Marketing and Economics (QME), Springer, vol. 12(4), pages 421-456, December.
    7. Julius Wenzig & Tim Gruchmann, 2018. "Consumer Preferences for Local Food: Testing an Extended Norm Taxonomy," Sustainability, MDPI, vol. 10(5), pages 1-23, April.
    8. Dianne Hofenk & Marcel Birgelen & Josée Bloemer & Janjaap Semeijn, 2019. "How and When Retailers’ Sustainability Efforts Translate into Positive Consumer Responses: The Interplay Between Personal and Social Factors," Journal of Business Ethics, Springer, vol. 156(2), pages 473-492, May.
    9. Willis, David B. & Carpio, Carlos E. & Boys, Kathryn A., 2016. "Supporting Local Food System Development Through Food Price Premium Donations: A Policy Proposal," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 48(2), pages 192-217, May.
    10. Priessner, Alfons & Hampl, Nina, 2020. "Can product bundling increase the joint adoption of electric vehicles, solar panels and battery storage? Explorative evidence from a choice-based conjoint study in Austria," Ecological Economics, Elsevier, vol. 167(C).
    11. Lévesque, Ann & Kermagoret, Charlène & Poder, Thomas G. & L'Ecuyer-Sauvageau, Chloé & He, Jie & Sauvé, Sébastien & Dupras, Jérôme, 2021. "Financing on-farm ecosystem services in southern Quebec, Canada: A public call for pesticides reduction," Ecological Economics, Elsevier, vol. 184(C).
    12. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387.
    13. He, Jiaxun & Wang, Cheng Lu, 2015. "Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China," Journal of Business Research, Elsevier, vol. 68(6), pages 1225-1233.
    14. John Cranfield & Spencer Henson & Jose Blandon, 2012. "The Effect of Attitudinal and Sociodemographic Factors on the Likelihood of Buying Locally Produced Food," Agribusiness, John Wiley & Sons, Ltd., vol. 28(2), pages 205-221, March.
    15. Yuko Onozaka & Dawn Thilmany Mcfadden, 2011. "Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(3), pages 689-702.
    16. Sama, Celia & Crespo-Cebada, Eva & Díaz-Caro, Carlos & Escribano, Miguel & Mesías, Francisco J., 2018. "Consumer Preferences for Foodstuffs Produced in a Socio-environmentally Responsible Manner: A Threat to Fair Trade Producers?," Ecological Economics, Elsevier, vol. 150(C), pages 290-296.
    17. Kamel Jedidi & Z. John Zhang, 2002. "Augmenting Conjoint Analysis to Estimate Consumer Reservation Price," Management Science, INFORMS, vol. 48(10), pages 1350-1368, October.
    18. Alberini, Anna & Bigano, Andrea & Ščasný, Milan & Zvěřinová, Iva, 2018. "Preferences for Energy Efficiency vs. Renewables: What Is the Willingness to Pay to Reduce CO2 Emissions?," Ecological Economics, Elsevier, vol. 144(C), pages 171-185.
    19. Peterson, Hikaru Hanawa & Taylor, Mykel R. & Baudouin, Quentin, 2015. "Preferences of locavores favoring community supported agriculture in the United States and France," Ecological Economics, Elsevier, vol. 119(C), pages 64-73.
    20. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yang, Zhihao & Wang, Desheng & Li, Tingting & Han, Jie, 2023. "Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    2. Kassas, Bachir & Cao, Xiang & Gao, Zhifeng & House, Lisa A. & Guan, Zhengfei, 2023. "Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior," Journal of choice modelling, Elsevier, vol. 48(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Iryna Printezis & Carola Grebitus & Stefan Hirsch, 2019. "The price is right!? A meta-regression analysis on willingness to pay for local food," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-23, May.
    2. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
    3. Enthoven, Laura & Van den Broeck, Goedele, 2021. "Local food systems: Reviewing two decades of research," Agricultural Systems, Elsevier, vol. 193(C).
    4. Yiwen Yang & PingSun Leung & Chu‐wei Tseng, 2022. "Price premium or price discount for locally produced food products? A 5W1H approach in meta‐analysis," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2261-2274, September.
    5. Grebitus, Carola & Printezis, Iryna & Printezis, Antonios, 2017. "Relationship between Consumer Behavior and Success of Urban Agriculture," Ecological Economics, Elsevier, vol. 136(C), pages 189-200.
    6. Yu-Hui Chen & Kai-Han Qiu & Kang Ernest Liu & Chun-Yuan Chiang, 2020. "Are Consumers Willing to Pay a Premium for Pure Rice Noodles? A Study of Discrete Choice Experiments in Taiwan," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    7. Azucena Gracia & Miguel I. Gómez, 2020. "Food Sustainability and Waste Reduction in Spain: Consumer Preferences for Local, Suboptimal, And/Or Unwashed Fresh Food Products," Sustainability, MDPI, vol. 12(10), pages 1-15, May.
    8. Lauren Chenarides & Carola Grebitus & Jayson L Lusk & Iryna Printezis, 2022. "A calibrated choice experiment method [Combining revealed and stated preference methods for valuing environmental amenities]," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 49(5), pages 971-1004.
    9. Ching‐Hua Yeh & Stefan Hirsch, 2023. "A meta‐regression analysis on the willingness‐to‐pay for country‐of‐origin labelling," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(3), pages 719-743, September.
    10. Chenyi He & Ruifeng Liu & Zhifeng Gao & Xin Zhao & Charles A. Sims & Rodolfo M. Nayga, 2021. "Does local label bias consumer taste buds and preference? Evidence of a strawberry sensory experiment," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 550-568, July.
    11. Martina Vecchi & Edward C. Jaenicke & Claudia Schmidt, 2022. "Local food in times of crisis: The impact of COVID‐19 and two reinforcing primes," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 850-873, October.
    12. Vecchi, Martina & Jaenicke, Edward C., 2021. "Local food in times of crisis: the impact of Covid-19 and two reinforcing primes," 2021 Annual Meeting, August 1-3, Austin, Texas 313958, Agricultural and Applied Economics Association.
    13. Liu, Ruifeng & ,, 2021. "What We Can Learn from the Interactions of Food Traceable Attributes? a Case Study of Fuji Apple in China," 2021 Conference, August 17-31, 2021, Virtual 315916, International Association of Agricultural Economists.
    14. Costanigro, Marco & Scozzafava, Gabriele & Casini, Leonardo, 2017. "Vertical Differentiation, Perceptions Restructuring, And Wine Choices: The Case Of The Gran Selezione In Chianti Wines," Working Papers 253850, American Association of Wine Economists.
    15. Ha, Kim & Atallah, Shadi S. & Bazzani, Claudia & Nayga, Rodolfo M., 2017. "Consumers’ Valuation for Craft Beer: Does the Localness of Inputs Matter?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258330, Agricultural and Applied Economics Association.
    16. Ousmane Z. Traoré & Lota D. Tamini & Bernard Korai, 2023. "Willingness to pay for credence attributes associated with agri‐food products—Evidence from Canada," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 71(3-4), pages 303-327, September.
    17. Chakrabarti, Anwesha & Shonkwiler, Vanessa & Campbell, Julie, 2023. "VIDALIA Branding and Co-labeling Strategy: A Cluster Analysis of Sweet Onion Buyers and Potential Buyers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(2), July.
    18. Lim, Kar Ho & Ojha, Renu & Nayga, Rodolfo M. & Sullivan, Pauline, 2021. "The Heterogeneous Interaction Effect of Country-of-Origin to Seafood Eco-label," 2021 Annual Meeting, August 1-3, Austin, Texas 313867, Agricultural and Applied Economics Association.
    19. Jean-Sauveur Ay & Raja Chakir & Stephan Marette, 2017. "Distance Decay in the Willingness to Pay for Wine: Disentangling Local and Organic Attributes," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 68(4), pages 997-1019, December.
    20. Chorus, Caspar & van Cranenburgh, Sander & Daniel, Aemiro Melkamu & Sandorf, Erlend Dancke & Sobhani, Anae & Szép, Teodóra, 2021. "Obfuscation maximization-based decision-making: Theory, methodology and first empirical evidence," Mathematical Social Sciences, Elsevier, vol. 109(C), pages 28-44.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ecolec:v:200:y:2022:i:c:s0921800922001951. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/ecolecon .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.