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Impact of Financial Literacy and Investment Experience on Risk Tolerance and Investment Decisions: Empirical Evidence from Pakistan

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  • Mustabsar Awais

    (Alfalah Institute of Banking and Finance, Baha-ud-Din Zakariya University, Multan, Pakistan,)

  • M. Fahad Laber

    (Alfalah Institute of Banking and Finance, Baha-ud-Din Zakariya University, Multan, Pakistan)

  • Nilofer Rasheed

    (Alfalah Institute of Banking and Finance, Baha-ud-Din Zakariya University, Multan, Pakistan,)

  • Aisha Khursheed

    (Department of Management Sciences, University of Education Lahore, Multan Campus, Multan, Pakistan)

Abstract

Investment decision making is a very crucial process which is influenced by many factors. An important thing which is necessary to understand is the degree to which an investor can absorb the risk. This intensity of risk which can be of minimal, maximum or mediocre level, defines the strategies regarding the decisions of investment. A determinant of investment decisions needs special consideration to be understood by investors. This paper helps to determine those variables by constructing a theoretical model. After studying the past researches and theories certain conclusions are drawn whether which are the factors that impacts the decision making process. This paper is structured as follows. The first part describes relevant literature and devises hypotheses. Section 2 describes the model, methodology, data source and the variables measurement. Section 3 is based on a discussion and concludes and provide with future implications.

Suggested Citation

  • Mustabsar Awais & M. Fahad Laber & Nilofer Rasheed & Aisha Khursheed, 2016. "Impact of Financial Literacy and Investment Experience on Risk Tolerance and Investment Decisions: Empirical Evidence from Pakistan," International Journal of Economics and Financial Issues, Econjournals, vol. 6(1), pages 73-79.
  • Handle: RePEc:eco:journ1:2016-01-10
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    9. Muhammad Anwar, Sher Zaman Khan, Amin Ur Rehman, 2017. "Financial Literacy, Behavioral Biases and Investor's Portfolio Diversification: Empirical Study of an Emerging Stock Market," Journal of Finance and Economics Research, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 144-163, October.
    10. Zaheer Ahmed & Umara Noreen & Suresh A.L. Ramakrishnan & Dewi Fariha Binti Abdullah, 2021. "What explains the investment decision-making behaviour? The role of financial literacy and financial risk tolerance," Afro-Asian Journal of Finance and Accounting, Inderscience Enterprises Ltd, vol. 11(1), pages 1-19.
    11. Shakira MUKHTAR & Anisa JAN, 2023. "Decoding financial literacy's mediating role: analyzing the influence of biopsychosocial indicators on financial satisfaction and risk tolerance among millennial investors," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(4(637), W), pages 219-242, Winter.
    12. Mukhtar Shakira & Jan Anisa & Zahoor Adil, 2023. "Beyond the Big Five: How Dynamic Personality Traits Predict Financial Risk Tolerance?," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 11(1), pages 93-114, October.
    13. Tian, Guangning & Zhou, Shuyuan & Hsu, Sara, 2020. "Executive financial literacy and firm innovation in China," Pacific-Basin Finance Journal, Elsevier, vol. 62(C).
    14. Eva MPAATA & Naomy KOSKEI & Ernest SAINA, 2021. "Social Influence and Saving Behavior among small business owners in Uganda: The mediating role of Financial Literacy," Journal of Economics and Financial Analysis, Tripal Publishing House, vol. 5(1), pages 17-41.
    15. Desi Astuti & Paham Ginting & Isfenti Sadalia & Amlys Syahputra Silalahi, 2018. "The Influence of Financial Education and Promotion towards Risk Perception of Students as Investors at University Investment Gallery," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(2), pages 51-60, June.
    16. Zeeshan Ahmed & Shahid Rasool & Qasim Saleem & Mubashir Ali Khan & Shamsa Kanwal, 2022. "Mediating Role of Risk Perception Between Behavioral Biases and Investor’s Investment Decisions," SAGE Open, , vol. 12(2), pages 21582440221, May.
    17. Shakira Mukhtar & Anisa Jan & Hadiya Altaf & Danish Mehraj, 2023. "Mindset to Money: How Gender Impacts the Relationship between Self-Efficacy and Financial Satisfaction," The Review of Finance and Banking, Academia de Studii Economice din Bucuresti, Romania / Facultatea de Finante, Asigurari, Banci si Burse de Valori / Catedra de Finante, vol. 15(2), pages 137-148, December.
    18. Waqar Younas & K. Ramanathan Kalimuthu, 2021. "Telecom microfinance banking versus commercial banking: a battle in the financial services sector," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(2), pages 67-80, June.

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    More about this item

    Keywords

    Risk Tolerance; Investment Decision Making; Investment Experience; Financial Literacy;
    All these keywords.

    JEL classification:

    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions

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