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Farmer Perceptions of Precision Agriculture Technology Benefits

Author

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  • Thompson, Nathanael L.
  • Bir, Courtney
  • Widmar, David A.
  • Mintert, James R.

Abstract

The objective of this research was to evaluate producers’ perspectives of four key precision agriculture technologies (variable rate fertilizer application, precision soil sampling, guidance and autosteer, and yield monitoring) in terms of the benefits they provide to their farms (increased yield, reduced production costs, and increased convenience) using a best-worst scaling choice experiment. Results indicate that farmers’ perceptions of the benefits derived from various precision agriculture technologies are heterogeneous. To better understand farmers’ adoption decisions, or lack thereof, it is important to first understand their perceptions of the benefits precision agriculture technologies provide.

Suggested Citation

  • Thompson, Nathanael L. & Bir, Courtney & Widmar, David A. & Mintert, James R., 2018. "Farmer Perceptions of Precision Agriculture Technology Benefits," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 51(1), October.
    • Handle: RePEc:ags:joaaec:356465
    DOI: 10.22004/ag.econ.356465
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    Cited by:

    1. Taheri, Fatemeh & D'Haese, Marijke & Fiems, Dieter & Azadi, Hossein, 2022. "The intentions of agricultural professionals towards diffusing wireless sensor networks: Application of technology acceptance model in Southwest Iran," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    2. Joana Colussi & Eric L. Morgan & Gary D. Schnitkey & Antônio D. Padula, 2022. "How Communication Affects the Adoption of Digital Technologies in Soybean Production: A Survey in Brazil," Agriculture, MDPI, vol. 12(5), pages 1-24, April.
    3. Édson Luis Bolfe & Lúcio André de Castro Jorge & Ieda Del’Arco Sanches & Ariovaldo Luchiari Júnior & Cinthia Cabral da Costa & Daniel de Castro Victoria & Ricardo Yassushi Inamasu & Célia Regina Grego, 2020. "Precision and Digital Agriculture: Adoption of Technologies and Perception of Brazilian Farmers," Agriculture, MDPI, vol. 10(12), pages 1-16, December.

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    Keywords

    Farm Management;

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