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Self Efficacy as a Mediator of the Relationship between Dietary Knowledge and Behavior


  • Rimal, Arbindra
  • Moon, Wanki
  • Balasubramanian, Siva K.
  • Miljkovic, Dragan


Translating the dietary knowledge among individuals into healthy behavior remains a challenging task. This study examines the causal relationship between dietary knowledge and behavior by including self-efficacy in the models. A series of regression models were developed based on Baron and Kenny (1986) to assess whether self-efficacy mediated the link between the predictor variables and dietary behavior. Regression analyses supported the hypothesized relationships that self-efficacy mediates effects of dietary knowledge and social influences on dietary behavior. Self-efficacy also accounted for variance in eating behavior not explained by knowledge or demographic variables.

Suggested Citation

  • Rimal, Arbindra & Moon, Wanki & Balasubramanian, Siva K. & Miljkovic, Dragan, 2011. "Self Efficacy as a Mediator of the Relationship between Dietary Knowledge and Behavior," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(3), November.
  • Handle: RePEc:ags:jlofdr:139430

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    References listed on IDEAS

    1. Miljkovic, Dragan, 2005. "Rational choice and irrational individuals or simply an irrational theory: A critical review of the hypothesis of perfect rationality," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 34(5), pages 621-634, October.
    2. repec:aph:ajpbhl:10.2105/ajph.75.6.665_3 is not listed on IDEAS
    3. Miljkovic, Dragan & Nganje, William & de Chastenet, Helene, 2008. "Economic factors affecting the increase in obesity in the United States: Differential response to price," Food Policy, Elsevier, vol. 33(1), pages 48-60, February.
    4. Moorman, Christine & Matulich, Erika, 1993. " A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, Oxford University Press, vol. 20(2), pages 208-228, September.
    5. Dragan Miljkovic & William Nganje, 2008. "Regional obesity determinants in the United States: a model of myopic addictive behavior in food consumption," Agricultural Economics, International Association of Agricultural Economists, vol. 38(3), pages 375-384, May.
    6. Mas-Colell, Andreu & Whinston, Michael D. & Green, Jerry R., 1995. "Microeconomic Theory," OUP Catalogue, Oxford University Press, number 9780195102680, June.
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