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Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment

Author

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  • Berning, Joshua P.
  • Sprott, David E.

Abstract

We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior. Based on our sample, we find that shelf label nutrition information not only attracts shopper attention but affects shopper behavior as well. Further, we find the effect is moderated by a shopper’s propensity to use nutrition information. Our results suggest providing nutrition information via grocery store shelf labels may be a useful medium to convey nutrition information to shoppers. Additionally, increasing interest in nutrition information and the ability to use the information can have important implications.

Suggested Citation

  • Berning, Joshua P. & Sprott, David E., 2011. "Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(3), pages 1-17, November.
    • Handle: RePEc:ags:jlofdr:139424
    DOI: 10.22004/ag.econ.139424
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    References listed on IDEAS

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    1. Berning, Joshua P. & Chouinard, Hayley H. & Manning, Kenneth C. & McCluskey, Jill J. & Sprott, David E., 2010. "Identifying consumer preferences for nutrition information on grocery store shelf labels," Food Policy, Elsevier, vol. 35(5), pages 429-436, October.
    2. Wim Verbeke, 2005. "Agriculture and the food industry in the information age," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 347-368, September.
    3. Balcombe, Kelvin & Fraser, Iain & Falco, Salvatore Di, 2010. "Traffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and price," Food Policy, Elsevier, vol. 35(3), pages 211-220, June.
    4. Joshua P. Berning & Hayley H. Chouinard & Jill J. McCluskey, 2010. "Do Positive Nutrition Shelf Labels Affect Consumer Behavior? Findings from a Field Experiment with Scanner Data," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(2), pages 364-369.
    5. Papke, Leslie E & Wooldridge, Jeffrey M, 1996. "Econometric Methods for Fractional Response Variables with an Application to 401(K) Plan Participation Rates," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 11(6), pages 619-632, Nov.-Dec..
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