Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment
We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior. Based on our sample, we find that shelf label nutrition information not only attracts shopper attention but affects shopper behavior as well. Further, we find the effect is moderated by a shopperâ€™s propensity to use nutrition information. Our results suggest providing nutrition information via grocery store shelf labels may be a useful medium to convey nutrition information to shoppers. Additionally, increasing interest in nutrition information and the ability to use the information can have important implications.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Balcombe, Kelvin & Fraser, Iain & Falco, Salvatore Di, 2010.
"Traffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and price,"
Elsevier, vol. 35(3), pages 211-220, June.
- Kelvin Balcombe & Iain Fraser & Salvatore Di Falco, 2009. "Traffic Lights and Food Choice: A Choice Experiment Examining the Relationship Between Nutritional Food Labels and Price," Studies in Economics 0915, School of Economics, University of Kent.
- Joshua P. Berning & Hayley H. Chouinard & Jill J. McCluskey, 2010. "Do Positive Nutrition Shelf Labels Affect Consumer Behavior? Findings from a Field Experiment with Scanner Data," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(2), pages 364-369.
- Berning, Joshua P. & Chouinard, Hayley H. & Manning, Kenneth C. & McCluskey, Jill J. & Sprott, David E., 2010.
"Identifying consumer preferences for nutrition information on grocery store shelf labels,"
Elsevier, vol. 35(5), pages 429-436, October.
- Berning, Joshua P. & Chouinard, Hayley & Manning, Kenneth & McCluskey, Jill J. & Sprott, David, 2009. "Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels," Research Reports 149962, University of Connecticut, Food Marketing Policy Center.
- Joshua P. Berning & Hayley H. Chouinard & Kenneth C. Manning & Jill J. McCluskey & David E. Sprott, 2009. "Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels," Food Marketing Policy Center Research Reports 120, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
- Papke, Leslie E & Wooldridge, Jeffrey M, 1996.
"Econometric Methods for Fractional Response Variables with an Application to 401(K) Plan Participation Rates,"
Journal of Applied Econometrics,
John Wiley & Sons, Ltd., vol. 11(6), pages 619-32, Nov.-Dec..
- Leslie E. Papke & Jeffrey M. Wooldridge, 1993. "Econometric Methods for Fractional Response Variables with an Application to 401(k) Plan Participation Rates," NBER Technical Working Papers 0147, National Bureau of Economic Research, Inc.
- Wim Verbeke, 2005. "Agriculture and the food industry in the information age," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 347-368, September.
When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:139424. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.