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Impacts Of Sociodemographic Variables On The Implicit Values Of Breakfast Cereal Characteristics

Author

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  • Shi, Hongqi
  • Price, David W.

Abstract

The implicit values of nutrient and nonnutrient characteristics of breakfast cereal were estimated using the 1987-88 household portion of the USDAÂ’'s Nationwide Food Consumption Survey data. The effects of sociodemographic variables on cereal characteristic values were also estimated. The conceptual framework of the hedonic price model, used for food products, has traditionally focused on the nutritional characteristics of these products. This framework was extended to incorporate nonnutritional characteristics. Findings indicate that consumers'Â’ sociodemographic characteristics significantly affect the implicit values of both nutritional and nonnutritional cereal characteristics. Results generally met with prior expectations.

Suggested Citation

  • Shi, Hongqi & Price, David W., 1998. "Impacts Of Sociodemographic Variables On The Implicit Values Of Breakfast Cereal Characteristics," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(01), July.
  • Handle: RePEc:ags:jlaare:31178
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    Cited by:

    1. Ranney, Christine K. & McNamara, Paul E., 2002. "Do Healthier Diets Cost More?," Working Papers 127305, Cornell University, Department of Applied Economics and Management.
    2. Thunström, Linda, 2007. "The Marginal Willingness-to-Pay for Health Related Food Characteristics," Umeå Economic Studies 724, Umeå University, Department of Economics.
    3. Muth, Mary K. & Zhen, Chen & Taylor, Justin & Cates, Sheryl & Kosa, Katherine M. & Zorn, David & Choiniere, Conrad J., 2009. "The Value to Consumers of Health Labeling Statements on Breakfast Foods and Cereals," 2009 Conference, August 16-22, 2009, Beijing, China 50333, International Association of Agricultural Economists.
    4. Smed, Sinne & Hansen, Lars Garn, 2010. "Consumer valuation of health attributes in food," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116390, European Association of Agricultural Economists;Agricultural and Applied Economics Association.
    5. Mancino, Lisa & Carlson, Andrea, 2005. "Factors Affecting Grain Consumption: Evidence from 1999-2002 NHANES Survey Data," 2005 Annual meeting, July 24-27, Providence, RI 19529, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Thunström, Linda, 2009. "Consumer Values of Health-Related Food Symbols and Chemical Food Additives - The Case of Breakfast Cereals," HUI Working Papers 25, HUI Research.
    7. Kolodinsky, Jane, 2008. "Affect or information? Labeling policy and consumer valuation of rBST free and organic characteristics of milk," Food Policy, Elsevier, vol. 33(6), pages 616-623, December.
    8. Rose, Steven K., 1999. "Non-Market Valuation Techniques: The State of the Art," Working Papers 127688, Cornell University, Department of Applied Economics and Management.
    9. Golub, Alla A. & Binkley, James K., 2005. "Determinants of household choice of breakfast cereals: healthy or unhealthy?," 2005 Annual meeting, July 24-27, Providence, RI 19181, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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