Consumer Values of Health-Related Food Symbols and Chemical Food Additives - The Case of Breakfast Cereals
In this paper we analyze consumers’ revealed values of food symbols indicating nutritious and organic food, as well as consumers’ revealed values for chemical food additives. We do so by estimating a hedonic price function based on a rich data set on breakfast cereal purchases. Our findings suggest that consumers positively value chemical food additives in breakfast cereals, suggesting that the positive taste effect from e.g. chemical taste enhancers, emulsifiers, colourings and preservatives outweighs consumers’ health concerns regarding such additives. We find no evidence that consumers positively value the symbol indicating nutritious food. In addition, surprisingly enough, our results imply that consumers have a negative willingness-to-pay for the symbol indicating organic food.
|Date of creation:||01 Dec 2009|
|Date of revision:|
|Contact details of provider:|| Postal: |
Phone: +46 (0)8 762 72 80
Fax: +46 (0)8 679 76 06
Web page: http://www.hui.se/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Stanley, Linda R & Tschirhart, John, 1991. "Hedonic Prices for a Nondurable Good: The Case of Breakfast Cereals," The Review of Economics and Statistics, MIT Press, vol. 73(3), pages 537-41, August.
- Shi, Hongqi & Price, David W., 1998. "Impacts Of Sociodemographic Variables On The Implicit Values Of Breakfast Cereal Characteristics," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(01), July.
- Aronsson, Thomas & Thunström, Linda, 2008. "A note on optimal paternalism and health capital subsidies," Economics Letters, Elsevier, vol. 101(3), pages 241-242, December.
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
- Cropper, Maureen L & Deck, Leland B & McConnell, Kenneth E, 1988. "On the Choice of Functional Form for Hedonic Price Functions," The Review of Economics and Statistics, MIT Press, vol. 70(4), pages 668-75, November.
- Cassel, Eric & Mendelsohn, Robert, 1985. "The choice of functional forms for hedonic price equations: Comment," Journal of Urban Economics, Elsevier, vol. 18(2), pages 135-142, September.
- Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
- Kim, Sung-Yong & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 2000. "The Effect Of Food Label Use On Nutrient Intakes: An Endogenous Switching Regression Analysis," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(01), July.
- Bo MacInnis & Gordon Rausser, 2005. "Does Food Processing Contribute to Childhood Obesity Disparities?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(5), pages 1154-1158.
When requesting a correction, please mention this item's handle: RePEc:hhs:huiwps:0025. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Helena Nilsson)
If references are entirely missing, you can add them using this form.