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Strategic Marketing Decisions for Organic Agricultural Producers


  • Phillips, Jon C.
  • Peterson, H. Christopher


A group of organic agricultural producers facing a strategic decision is featured. If they decide to form an organization to market their produce jointly, they will have to select a distribution channel. This case presents the demand conditions, requirements, advantages, and disadvantages of different distribution channels for organic vegetables, both on a general level and as they relate to this particular group. The following channels are addressed: roadside stands, farmers' markets, distributors, retailers, restaurants, institutions, and processors. Study questions for use in an academic course or workshop are included.

Suggested Citation

  • Phillips, Jon C. & Peterson, H. Christopher, 2007. "Strategic Marketing Decisions for Organic Agricultural Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 10(01).
  • Handle: RePEc:ags:ifaamr:8170

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    References listed on IDEAS

    1. Dimitri, Carolyn & Greene, Catherine R., 2002. "Recent Growth Patterns In The U.S. Organic Foods Market," Agricultural Information Bulletins 33715, United States Department of Agriculture, Economic Research Service.
    2. Kazmierczak, Tamra Kirkpatrick & Bell, James B., 1995. "A niche marketing guide for lamb cooperatives," Research Reports 49825, United States Department of Agriculture, Rural Development Business and Cooperative Programs.
    3. Karen Klonsky & Laura Tourte, 1998. "Organic Agricultural Production in the United States: Debates and Directions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1119-1124.
    4. Dimitri, Carolyn & Oberholtzer, Lydia, 2006. "EU and U.S. Organic Markets Face Strong Demand Under Different Policies," Amber Waves, United States Department of Agriculture, Economic Research Service, February.
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    Cited by:

    1. Phillips, Jon C. & Hays, Lauren, 2007. "Analyzing Resources for the Production of High-Value Agricultural Products in the California High Desert," Research Reports 7427, California State Polytechnic University, Pomona, Center for Food Marketing and Agribusiness Solutions.


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