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Strategic Marketing Decisions for Organic Agricultural Producers

Author

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  • Phillips, Jon C.
  • Peterson, H. Christopher

Abstract

A group of organic agricultural producers facing a strategic decision is featured. If they decide to form an organization to market their produce jointly, they will have to select a distribution channel. This case presents the demand conditions, requirements, advantages, and disadvantages of different distribution channels for organic vegetables, both on a general level and as they relate to this particular group. The following channels are addressed: roadside stands, farmers' markets, distributors, retailers, restaurants, institutions, and processors. Study questions for use in an academic course or workshop are included.

Suggested Citation

  • Phillips, Jon C. & Peterson, H. Christopher, 2007. "Strategic Marketing Decisions for Organic Agricultural Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 10(01).
  • Handle: RePEc:ags:ifaamr:8170
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    File URL: http://purl.umn.edu/8170
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    References listed on IDEAS

    as
    1. Dimitri, Carolyn & Greene, Catherine R., 2002. "Recent Growth Patterns In The U.S. Organic Foods Market," Agricultural Information Bulletins 33715, United States Department of Agriculture, Economic Research Service.
    2. Kazmierczak, Tamra Kirkpatrick & Bell, James B., 1995. "A niche marketing guide for lamb cooperatives," Research Reports 49825, United States Department of Agriculture, Rural Development Business and Cooperative Programs.
    3. Karen Klonsky & Laura Tourte, 1998. "Organic Agricultural Production in the United States: Debates and Directions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1119-1124.
    4. Dimitri, Carolyn & Oberholtzer, Lydia, 2006. "EU and U.S. Organic Markets Face Strong Demand Under Different Policies," Amber Waves, United States Department of Agriculture, Economic Research Service, February.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Phillips, Jon C. & Hays, Lauren, 2007. "Analyzing Resources for the Production of High-Value Agricultural Products in the California High Desert," Research Reports 7427, California State Polytechnic University, Pomona, Center for Food Marketing and Agribusiness Solutions.

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