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Strategic Marketing Decisions for Organic Agricultural Producers

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  • Phillips, Jon C.
  • Peterson, H. Christopher

Abstract

A group of organic agricultural producers facing a strategic decision is featured. If they decide to form an organization to market their produce jointly, they will have to select a distribution channel. This case presents the demand conditions, requirements, advantages, and disadvantages of different distribution channels for organic vegetables, both on a general level and as they relate to this particular group. The following channels are addressed: roadside stands, farmers' markets, distributors, retailers, restaurants, institutions, and processors. Study questions for use in an academic course or workshop are included.

Suggested Citation

  • Phillips, Jon C. & Peterson, H. Christopher, 2007. "Strategic Marketing Decisions for Organic Agricultural Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(1), pages 1-16.
    • Handle: RePEc:ags:ifaamr:8170
    DOI: 10.22004/ag.econ.8170
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    References listed on IDEAS

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    1. Dimitri, Carolyn & Greene, Catherine R., 2002. "Recent Growth Patterns In The U.S. Organic Foods Market," Agricultural Information Bulletins 33715, United States Department of Agriculture, Economic Research Service.
    2. Dimitri, Carolyn & Oberholtzer, Lydia, 2006. "EU and U.S. Organic Markets Face Strong Demand Under Different Policies," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, pages 1-8, February.
    3. Kazmierczak, Tamra Kirkpatrick & Bell, James B., 1995. "A niche marketing guide for lamb cooperatives," Research Reports 49825, United States Department of Agriculture, Rural Development.
    4. Karen Klonsky & Laura Tourte, 1998. "Organic Agricultural Production in the United States: Debates and Directions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1119-1124.
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    Cited by:

    1. Phillips, Jon C. & Hays, Lauren, 2007. "Analyzing Resources for the Production of High-Value Agricultural Products in the California High Desert," Research Reports 7427, California State Polytechnic University, Pomona, Center for Food Marketing and Agribusiness Solutions.
    2. Balanovska, Tetiana & Gogulya, Olga & Dramaretska, Krystyna & Voskolupov, Volodymyr & Holik, Viktoriia, 2021. "Using marketing management to ensure competitiveness of agricultural enterprises," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 7(3), September.

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    Keywords

    Agribusiness; Marketing;

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