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A niche marketing guide for lamb cooperatives

Author

Listed:
  • Kazmierczak, Tamra Kirkpatrick
  • Bell, James B.

Abstract

The two types of niche markets targeted by lamb marketing cooperatives are described in this guide. The first type includes specialty middlemen outlets that cooperatives used to market lamb to specialized niches within the traditional meat marketing system of retail food stores, restaurants, food service outlets, and specialty distributors. The second type includes those outlets that cooperatives used to market lamb directly to the consumer, such as freezer markets, farmers' markets, mobile markets, and mail order sales. This guide also describes the advertising, promotional, and other marketing programs used by cooperatives to target these markets. Finally the competition, product differentiation, capital requirements, market development, management, processing, changing goals, and member commitment challenges faced by these cooperatives are briefly discussed.

Suggested Citation

  • Kazmierczak, Tamra Kirkpatrick & Bell, James B., 1995. "A niche marketing guide for lamb cooperatives," Research Reports 49825, United States Department of Agriculture, Rural Development.
    • Handle: RePEc:ags:urdbrr:49825
    DOI: 10.22004/ag.econ.49825
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    File URL: https://ageconsearch.umn.edu/record/49825/files/agCoopService-142.pdf
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    Cited by:

    1. Phillips, Jon C. & Peterson, H. Christopher, 2001. "Segmentation And Differentiation Of Agri-Food Niche Markets: Examples From The Literature," Staff Paper Series 11481, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    2. Phillips, Jon C. & Peterson, H. Christopher, 2001. "Demand Overview For Organic Produce," Staff Paper Series 11778, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    3. Phillips, Jon C. & Peterson, H. Christopher, 2007. "Strategic Marketing Decisions for Organic Agricultural Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(1), pages 1-16.

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