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The Looks of a Winner: Beauty, Gender, and Electoral Success

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Author Info
Niclas Berggren ()
Henrik Jordahl ()
Panu Poutvaara ()

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Abstract

We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1,929 Finnish political candidates from 10,011 respondents (of which 3,708 were Finnish). An increase in beauty by one standard deviation is associated with an increase of 17–20 percent in the number of votes for the average non-incumbent candidate. The relationship is virtually always statistically significant for female candidates, and in most specifications also for male candidates.

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Publisher Info
Paper provided by CESifo GmbH in its series CESifo Working Paper Series with number CESifo Working Paper No. 2002.

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Date of creation: 2007
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Handle: RePEc:ces:ceswps:_2002

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Related research
Keywords: beauty gender elections political candidates beauty premium

Other versions of this item:

Find related papers by JEL classification:
D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Models of Political Processes: Rent-seeking, Elections, Legislatures, and Voting Behavior
J45 - Labor and Demographic Economics - - Particular Labor Markets - - - Public Sector Labor Markets
J70 - Labor and Demographic Economics - - Labor Discrimination - - - General

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. David Neumark & Roy J. Bank & Kyle D. Van Nort, 1995. "Sex Discrimination in Restaurant Hiring: An Audit Study," NBER Working Papers 5024, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  2. Claudia Goldin & Cecilia Rouse, 2000. "Orchestrating Impartiality: The Impact of "Blind" Auditions on Female Musicians," American Economic Review, American Economic Association, vol. 90(4), pages 715-741, September. [Downloadable!] (restricted)
  3. Alan E. Dillingham & Daniel Hamermesh & Marianne Ferber, 1994. "Gender discrimination by gender: Voting in a professional society," Industrial and Labor Relations Review, ILR Review, ILR School, Cornell University, vol. 47(4), pages 622-633, July.
  4. Hamermesh, Daniel S & Biddle, Jeff E, 1994. "Beauty and the Labor Market," American Economic Review, American Economic Association, vol. 84(5), pages 1174-94, December. [Downloadable!] (restricted)
    Other versions:
  5. Daniel S. Hamermesh & Xin Meng & Junsen Zhang, 1999. "Dress for Success -- Does Primping Pay?," NBER Working Papers 7167, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  6. repec:att:wimass:192046 is not listed on IDEAS
  7. Biddle, Jeff E & Hamermesh, Daniel S, 1998. "Beauty, Productivity, and Discrimination: Lawyers' Looks and Lucre," Journal of Labor Economics, University of Chicago Press, vol. 16(1), pages 172-201, January. [Downloadable!] (restricted)
    Other versions:
  8. Harper, Barry, 2000. " Beauty, Stature and the Labour Market: A British Cohort Study," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 62(0), pages 771-800, Special I. [Downloadable!] (restricted)
  9. Pfann, Gerard A. & Biddle, Jeff E. & Hamermesh, Daniel S. & Bosman, Ciska M., 2000. "Business success and businesses' beauty capital," Economics Letters, Elsevier, vol. 67(2), pages 201-207, May. [Downloadable!] (restricted)
    Other versions:
  10. French, Michael T, 2002. "Physical Appearance and Earnings: Further Evidence," Applied Economics, Taylor and Francis Journals, vol. 34(5), pages 569-72, March. [Downloadable!] (restricted)
  11. Solnick, Sara J. & Schweitzer, Maurice E., 1999. "The Influence of Physical Attractiveness and Gender on Ultimatum Game Decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 79(3), pages 199-215, September. [Downloadable!] (restricted)
  12. Daniel S. Hamermesh, 2005. "Changing Looks and Changing "Discrimination:" The Beauty of Economists," NBER Working Papers 11712, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  13. Daniel S. Hamermesh & Peter Schmidt, 2003. "The Determinants of Econometric Society Fellows Elections," Econometrica, Econometric Society, vol. 71(1), pages 399-407, January. [Downloadable!] (restricted)
  14. Markus M. Mobius & Tanya S. Rosenblat, 2006. "Why Beauty Matters," American Economic Review, American Economic Association, vol. 96(1), pages 222-235, March. [Downloadable!] (restricted)
  15. Daniel J. Benjamin & Jesse M. Shapiro, 2006. "Thin-Slice Forecasts of Gubernatorial Elections," NBER Working Papers 12660, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Armstrong, J. Scott & Green, Kesten C. & Jones, Randall J. & Wright, Malcolm, 2008. "Predicting elections from politicians’ faces," MPRA Paper 9150, University Library of Munich, Germany. [Downloadable!]
  2. Daniel J. Benjamin & Jesse M. Shapiro, 2006. "Thin-Slice Forecasts of Gubernatorial Elections," NBER Working Papers 12660, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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