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The impact of physical attractiveness on the popularity of female tennis players in online media

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  • Kiefer, Stephanie
  • Scharfenkamp, Katrin
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    Abstract

    The discussion about the impact of physical attractiveness on popularity of competitive athletes has received much attention from scholars as well as from media around the world. We provide new insights to this debate by estimating correlation-coefficients and regression-models to test whether and to which extent physical attractiveness of professional female tennis players affects their popularity in online media. Based on a sample of the top 100 WTA single ranking of one selected calendar week in 2011 we find that physical attractiveness increases significantly the popularity on Facebook, WTA news, Kicker.de, the homepage of the Tennis Life Magazine and Google. -- Der Einfluss physischer Attraktivität auf die Popularität von Sportlern bekommt von Wissenschaftlern, aber auch von den Medien viel Aufmerksamkeit und wird viel diskutiert. Durch die Berechnung von Korrelationskoeffizienten und Regressionsmodellen untersuchen wir diesen Einfluss bei professionellen Tennisspielerinnen in verschiedenen Onlinemedien und tragen dadurch neue Erkenntnisse zu dieser Diskussion bei. In unserem untersuchten Sample, welches sich auf die Top 100 Tennisspielerinnen des WTA Single Ranking einer ausgewählten Kalenderwoche aus dem Jahr 2011 bezieht, können wir einen signifikanten Einfluss der physischen Attraktivität auf die Popularität in den Medien Facebook, WTA news, Kicker.de, der Homepage des Tennis Life Magazine und Google feststellen.

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    Bibliographic Info

    Paper provided by University of Münster, Institute for Organisational Economics in its series Discussion Papers of the Institute for Organisational Economics with number 6/2012.

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    Date of creation: 2012
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    Handle: RePEc:zbw:umiodp:62012

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    1. Egon Franck & Stephan Nüesch, 2012. "Talent And/Or Popularity: What Does It Take To Be A Superstar?," Economic Inquiry, Western Economic Association International, vol. 50(1), pages 202-216, 01.
    2. Berggren, Niclas & Jordahl, Henrik & Poutvaara, Panu, 2006. "The Looks of a Winner: Beauty, Gender and Electoral Success," Working Paper Series, Research Institute of Industrial Economics 671, Research Institute of Industrial Economics.
    3. Pedro Garcia-del-Barrio & Francesc Pujol, 2007. "Hidden monopsony rents in winner-take-all markets-sport and economic contribution of Spanish soccer players," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(1), pages 57-70.
    4. Todd H. Kuethe & Mesbah Motamed, 2010. "Returns to Stardom: Evidence From U.S. Major League Soccer," Journal of Sports Economics, , vol. 11(5), pages 567-579, October.
    5. Erik E. Lehmann & Günther G. Schulze, 2007. "What does it take to be a star? The role of performance and the media for German soccer players," Discussion Paper Series, Department of International Economic Policy, University of Freiburg 1, Department of International Economic Policy, University of Freiburg, revised Mar 2008.
    6. Francesc Pujol & Pedro Garcia-del-Barrio, 2008. "Money Prizes and Media Value in Tennis: Who Leads the Spectacle?," IASE Conference Papers, International Association of Sports Economists 0828, International Association of Sports Economists.
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