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The impact of physical attractiveness on the popularity of female tennis players in online media

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  • Kiefer, Stephanie
  • Scharfenkamp, Katrin
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    Abstract

    The discussion about the impact of physical attractiveness on popularity of competitive athletes has received much attention from scholars as well as from media around the world. We provide new insights to this debate by estimating correlation-coefficients and regression-models to test whether and to which extent physical attractiveness of professional female tennis players affects their popularity in online media. Based on a sample of the top 100 WTA single ranking of one selected calendar week in 2011 we find that physical attractiveness increases significantly the popularity on Facebook, WTA news, Kicker.de, the homepage of the Tennis Life Magazine and Google. -- Der Einfluss physischer Attraktivität auf die Popularität von Sportlern bekommt von Wissenschaftlern, aber auch von den Medien viel Aufmerksamkeit und wird viel diskutiert. Durch die Berechnung von Korrelationskoeffizienten und Regressionsmodellen untersuchen wir diesen Einfluss bei professionellen Tennisspielerinnen in verschiedenen Onlinemedien und tragen dadurch neue Erkenntnisse zu dieser Diskussion bei. In unserem untersuchten Sample, welches sich auf die Top 100 Tennisspielerinnen des WTA Single Ranking einer ausgewählten Kalenderwoche aus dem Jahr 2011 bezieht, können wir einen signifikanten Einfluss der physischen Attraktivität auf die Popularität in den Medien Facebook, WTA news, Kicker.de, der Homepage des Tennis Life Magazine und Google feststellen.

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    Bibliographic Info

    Paper provided by University of Münster, Institute for Organisational Economics in its series Discussion Papers of the Institute for Organisational Economics with number 6/2012.

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    Date of creation: 2012
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    Handle: RePEc:zbw:umiodp:62012

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    1. Niclas Berggren & Henrik Jordahl & Panu Poutvaara, 2007. "The Looks of a Winner: Beauty, Gender, and Electoral Success," CESifo Working Paper Series 2002, CESifo Group Munich.
    2. Egon Franck & Stephan Nüesch, 2007. "Talent and/or Popularity - What Does it Take to Be a Superstar," Working Papers 0018, University of Zurich, Center for Research in Sports Administration (CRSA).
    3. Francesc Pujol & Pedro Garcia-del-Barrio, 2008. "Money Prizes and Media Value in Tennis: Who Leads the Spectacle?," IASE Conference Papers 0828, International Association of Sports Economists.
    4. repec:sae:jospec:v:11:y:2010:i:5:p:567-579 is not listed on IDEAS
    5. Pedro Garcia-del-Barrio & Francesc Pujol, 2007. "Hidden monopsony rents in winner-take-all markets-sport and economic contribution of Spanish soccer players," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(1), pages 57-70.
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