The Right Look: Conservative Politicians Look Better and Their Voters Reward It
AbstractPrevious research has established that good-looking political candidates win more votes. We extend this line of research by examining differences between parties on the left and on the right of the political spectrum. Our study combines data on personal votes in real elections with a web survey in which 2,513 non-Finnish respondents evaluated the facial appearance of 1,357 Finnish political candidates. We find that political candidates on the right are better looking in both municipal and parliamentary elections and that they have a larger beauty premium in municipal, but not in parliamentary, elections. As municipal candidates are relatively unknown, the beauty-premium gap indicates that voters – especially those to the right – use beauty as a cue for candidate ideology or quality in the municipal elections.
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Bibliographic InfoPaper provided by Institute for the Study of Labor (IZA) in its series IZA Discussion Papers with number 5513.
Length: 34 pages
Date of creation: Feb 2011
Date of revision:
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Other versions of this item:
- Niclas Berggren & Henrik Jordahl & Panu Poutvaara, 2010. "The Right Look: Conservative Politicians Look Better and their Voters Reward it," CESifo Working Paper Series 3310, CESifo Group Munich.
- Berggren, Niclas & Jordahl, Henrik & Poutvaara, Panu, 2010. "The Right Look: Conservative Politicians Look Better and Their Voters Reward it," Ratio Working Papers 161, The Ratio Institute.
- Niclas Berggren & Henrik Jordahl & Panu Poutvaara, 2011. "The Right Look: Conservative Politicians Look Better and Their Voters Reward it," Working Papers CEB 11-004, ULB -- Universite Libre de Bruxelles.
- D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
- J45 - Labor and Demographic Economics - - Particular Labor Markets - - - Public Sector Labor Markets
- J70 - Labor and Demographic Economics - - Labor Discrimination - - - General
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-02-26 (All new papers)
- NEP-CDM-2011-02-26 (Collective Decision-Making)
- NEP-POL-2011-02-26 (Positive Political Economics)
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